Xanadu Main Beach Resort
Reputation : one of top hotels in Australia, 4,5-star, high rating on websites (booking.com – 9.2), recommended for family resort, for sandy beaches, for surfing, reasonable prices.
Pricing policy: practically the same prices all year round, but for January, average cost – from $250 to $300
Products/Service range: car rent, free car parking, gym, pool, free Wi-Fi, household appliances and facilities in each room, spa room, tennis court, games room, daily room cleaning, excursions.
Customer Loyalty: special facilities for disabled people, no smoking, sound-insulated rooms, wedding special offers for honeymoon.
Brand recognition: quite popular and reliable among Australian hotels.
Established since – not stated anywhere.
Positioning: Australia, Gold Coast, Main Beach, Pacific Street, 59
Sales tactics: no special offers, but for just-married couples.
Oscar On Main Beach Resort
Reputation: 4,5-star, highly rated on websites (booking.com – 8.4), recommended for its location, low prices, good staff, clean and spacious rooms.
Pricing policy: practically the same prices all year round, but for January, average cost – from $175 to $350
Products/Service range: car rent, free car parking, gym, pool, free Wi-Fi, household appliances and facilities in each room, spa room, tennis court, games room, daily room cleaning, excursions, nurses for children, laundry, fax, boardroom for business meetings.
Product/Service quality: some amenities and other things are reported as requiring maintenance and upgrade. Other things are highly estimated.
Customer Loyalty: night security, special offers (1 night free when booking 5 nights in June and July), 20% discount in August.
Brand recognition: not so popular, as Xanadu Main Beach Resort.
Established since: 1999
Positioning: Australia, Gold Coast, main Beach, Hughes Ave, 1.
Sales tactics: special offers for different seasons (free nights in June and July and discounts in August).
