Write the answers to the following questions.
The market profile is the term that is used in two different contexts. It refers to the overall profile of the market like the general attributes of the nation (e.g. demographic attributes, economic attributes, political attributes, legal attributes and type and shape of trade, etc.). On the other hand, it is the explanation of the relevant attributes if the market in relation to certain product in a country (Cherunilam 496).
There are four major variables in segmenting markets. List any three of these variables and explain with at least two examples. Write in the table below.
(6 marks)
Before undertaking international marketing, a company must determine whether it is ready to market products or services. List five basis of a company’s readiness to market internationally. Explain briefly. Write in the table below. (5 marks)
A company must identify sources for information for selection of international markets. List any five information sources. (5 marks)
What is market positioning? (2 marks)
Market positioning refers to the interface between identity of a brand and brand image. It enables the consumers to differentiate the brand from others (Lewis-Cameron and Roberts 53).
List 3 different positioning strategies and a brand that uses this positioning strategy. (6 marks)
Companies are classified on their market share or dominance of an industry. Explain these four types of market dominance strategies with examples.
(4 marks)
Work Cited
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Cavusgil, S. Tamer, et al. International business. Australia: Pearson Australia, 2014.
Cherunilam, Francis. International business: text and cases. India: PHI Learning Pvt. Ltd., 2010.
Gbadamosi, Ayantunji, Ian Bathgate, and Sonny Nwankwo. Principles of Marketing: A Value-Based Approach. USA: Palgrave Macmillan, 2013.
Grant, Robert M. Contemporary Strategy Analysis 9e Text Only. USA: John Wiley & Sons, 2015.
International Business Publication. International Management for Business Executives Handbook. USA: BPI, Inc. 2013.
Jones, Tim, Dave McCormick, and Caroline Dewing, Growth champions: the battle for sustained innovation leadership. USA: John Wiley & Sons, 2012.
Kotler, Philip. Marketing management: A south Asian perspective. India: Pearson Education India, 2009.
Lewis-Cameron, Acolla, and Sherma Roberts. Marketing Island Destinations. USA: Routledge, 2010.
Michman, Ronald D., Edward M. Mazze, and Alan James Greco. Lifestyle marketing: reaching the new American consumer. USA: Greenwood Publishing Group, 2003.
Prasad, Vishwajeet. Consumer Behaviour. India: Singhal Print Media, 2010.
Sharma, Sangeeta, and Raghuvir Singh. Advertising: Planning and Implementation. India: PHI Learning Pvt. Ltd., 2006.
Strydom, Johan. Introduction to marketing. USA: Juta and Company Ltd, 2005.
