Abstract
The aim of this paper is to examine and evaluate the sustainable event management of the Montreux Jazz Company. Conversely, the paper aims at giving a prompt and deceive report on the corporate social responsibility in line with the Montreux Jazz Company. The analysis raise the relevant questions on whether the event examined and evaluated is viable and sustainable using the government policy and the existing theoretical concepts. Furthermore, the analysis is examined using deceive concept on the design and methodology so as to come up with a critical discourse in the line with sustainable event management. The selection for the examination and analysis is basically based on the existing parameters such as corporations CRS documentation and the overall theories, in addition, to the research concerning the key stakeholders. The concept and the model as a whole is mainly based on typology of sustainability in line with the event management of the Montreux Jazz Company. Moreover, the findings of the annual report based on the appraisal of concepts and the sustainability synopsis is critically evaluated and used to draw the modern organizational prospects and the overall role it has in communication perspective.
Sustainability refers to the environmental science and mostly deals with the studies of quality techniques and mechanism in line with the ecological balance. In essences, the process aims at giving the best alternatives with respect to the environment by offering the best possible non depleting practices to the existing natural resources. Thus, sustainability aims at supporting and enhancing the ecological balance in long term basis. Sustainability in event management refers to the process utilized so as to come up with a makeable event more so the one dealing with environmental, economic as well as social issues. Sustainability in event management entails both the environmental in addition to socially activities mostly used in planning, organization as well as implementation for the episode (Jones, 2014 p432).
The Montreux Jazz is a festival organization and is one of the world-renown commemoration which hosts a number of jazz concerts more so the ones held in the great Swiss city and it is located in Montreuxon along the Lake Geneva shoreline. Particularly, the organization primarily formed in 1967 in the great city of Swiss. Since, the formation of the company it has recorded a drastic increment in terms of the festival. Furthermore, the Montreux Jazz Company has grown and thus, resulting into a genuine international speculation. In essence, the company has a large capacity and can be used to accommodate a number of audience spanning from the different continents, in addition, to the overall budget terms of 15 million in line with Swiss francs. Conversely, the main function conducted annually and mostly termed as Montreux festival, has a well outlined and structured licensing agreements with respects to the legal frameworks of the country. However, the use of the licensing system have significantly contributed and led to the overall creation of simultaneous events such as the Montreux-Detroit Jazz Commemoration, The Montreux- Atlanta Paraphernalia Festival, Montreux Centenary On Tour in addition to the Montreux Tackle Festival conducted in Monaco. However, the festivals were basically linked with the other Montreux Tourist Agency duties up to 1995.
Mission and Vision of the Montreux Jazz
The concerts provides a digital portfolio for exchanging and accessing the relevant audiovisual treasures which assist the Swiss individuals to embrace and appreciate their culture worldwide. On the hand, the Montreux Jazz pertaining the TV show aims at enlightening the individuals on various festival content by ensuring that the Swiss persons have the overall knowledge at their fingertips regarding the new materials as well as the video arrays
Reasons for Choosing the Montreux Jazz
The Montreux Jazz Company has produce task and its primary mandate is to necessitate production of resources in the long run. It consist of different type of tasks. The tasks are not only helpful in dealing with the execution of distinctive activities, but also has numerous working methods which necessitate the production of various outputs with specific characteristics. In addition, delivery task is also another essential parameter and mainly deals with the overall distribution of possessions to agents in addition to roles. The parameter mainly deals all general logistics distribution in line with merchandises such as wrapping, interface with the customer, as well as efforts in production so as to meet the target. In addition, distribution channel is also a key parameter and aspect for consideration as it plays a fanatical role in the long run. The system is a channel and can either be virtual or corporal. The fundamental role of the distribution channel is to form a means of transmission through which resources can be delivered to clients at any given time. For companies, most distribution channels and transmission lines are strategic properties which must be grounded so as to attain the specific market subdivisions.
Appraisal of Concepts and Literature Reviews
Kurt Lewin’s Transformation Theory
The scholar poses and depicts on the theory of change using distinctive models to describe how the process of transformation has some essential steps. In essence, the scholar established that the forces associated to the field impacts is what drives the actual process of progression. In the analysis, Kurt Lewin examined and established that force associated to field strength is directly proportional to the reason as to why change is manifested as a difficult process for either an individual or a group of people. Furthermore, the individual establish that change cycle is primarily divided into distinctive groups such as unfreezing, changing and the simultaneous of re-freezing respectively.
The General Standard that the company is reporting and disclosures are primarily divided into seven sub divisions which includes strategy as well as Analysis, company Profile, examining and identifying Material Aspects, in addition to Boundaries. Furthermore, the aspect of stakeholders’ engagement, thorough analysis on report profile, legal and governance as well as ethics and integrity are well discussed in the appraisal concept of the event management in line with sustainability in the long run.
Theoretical Framework
Peculiarly, if there is no involvement of key stakeholders in the sustainable plan and development then, significantly there is no marketing slogan in the long run. In essence, the stakeholders are the key and primary individuals that an organization must consider when dealing with event management in the long run. In fact, the participation of the stakeholders is measurable using the aspect of idea as the primary indictor in the concept. The fundamental indicator used to design the indicator for stakeholders sustainability broadly depends on number of companions, resident population in line with demographics Community. Moreover, the attitudes Perceived by people as well as the impact that is documented in terms of the Community involvement and local resident turnout besides participation in planning is coherent indicators in the long run (Enoch 2016 p124).
The aspect of sustainable business case has distinctive definitions that one might use to understand the concept of event management in terms of business as a discipline. In essence, business sustainability concept is describe as the different effort that a company uses to determine the existing meaning concerning the ethical business portfolio. Furthermore, sustainable event management also means the arguments a company can outline so as to necessitate the advocacy and mechanism of coming up with new definitions in addition to innovations regarding accountability needed in place. Moreover, accountability has different sections and broadly dimensioned in three portfolios. The three dimensions include compliance, transparency as well as responsiveness as addressed with reference to earlier times in the context with accountability age. Three broadly named companies which might enjoy the various advantages include the nonprofit companies, the governmental institutions and the global organization (Seuring, 2013 p123).
The examination and evaluation is parametrically based on the Fairclough’s (2013 p324), model basically gives the insight on how on how to critically examine discourse analysis of event management of the Montreux Jazz Company. In precise, Fairclough gives a different view in line with the event management of social practices. The social discourse comprises of various constitutes which include social identities as well as the giving their distinctive messages respect to the social world. Moreover, a given dissertation also has a well outlined social practice in addition to structure in the long run (Harrison and Wicks, 2013 p123).
As Cornelissen (2013) details, the future progression and prospect of any corporation mainly depends on the today’s community and society as a whole. Furthermore, the success of a business also depends disparagingly on way and manner in which key stakeholders are viewing it in the long run. Generally, the principle shareholders in addition to investors, clients and consumers, staffs and associates of the community from which the firm is located also plays an essential role. Therefore, there is need for different companies to have well-structured and nurtured manner of dealing with the key stakeholders in particular. Furthermore, the company need to scrutinize the mechanism of dealing with their stakeholders as well as have a well outlined strategy of managing and coordinating activities in the long run (Golob and Thomsen, 2013 p180).
The Overall Synopsis Regarding Sustainability of the Company
In essence, public event has greatly contributed to the worldwide increase in the amount of unwanted materials inevitably evident. Thus, the Montreux Jazz Company has come up with a makeable way of dealing with the waste products. Mainly the company has created a portfolio of working to ensure that it reduces the creation rate for wastes products while working of the prompt ways of maximizing the overall sorting in addition to recycling process for the waste products. It is depicted from the company records that it has achieved the set mission by some percentages based on the use of new procedures and new techniques. Particularly, the company appeared in the top list and winning category for the Swiss Recycling Honor of the year conducted in 2004. The essence of awarding the team, basically was to depict the measurable channels that same companies working on green environment should emulate to ensure that recyclables rates is attained at hundred percent. Thus, the fanatic aim and primary objective of the company is to ensure that the teamwork is enhanced in ensuring that sorting of recyclables materials is achieved at hundred percent. Furthermore, the company aims at creating awareness in line with the campaigns so as to ensure that the company gains maximum Festival grounds.
The paramount goals that one can manifest from the Montreux Jazz Company
The event management and sustainability assist the company to achieve distinctive goals and objectives of the Montreux Jazz Company. The key objectives and principles are mainly outlined as follows
The technique helps the company to return the spot to its viable as well as original state basically on a day to day basis.
The organization has deployed a number of skilled employees working 24 hours so as to ensure that there is cleanliness and well outlined sorting of the existing trashes in the festival area.
The company also has deployed the techniques and mechanism to ensure that there is an equivalent eco-compatible discarded plant in place.
Additionally, the company has employed prompt measures of informing the general public on the benefits of joining the summit foundation in line with the eco-friendly technique.
Strategy on Transport System
In addition, the company has collaborates with other non-profit and governmental organization so as to ensure that the stakeholders and the community are serve with simple and efficient ecological service pertaining festivalgoers. Furthermore, the carpooling has come up with mechanism and helps the organization to increase makeable cars load aspect. The project aims at controlling and hence reducing pollution, the overall impact of greenhouse fumes emissions as well as the use of non-renewable energy sources (Getz and Page 2016 p453).
Sustainability Program on Accessibility
Moreover, the optimal access in terms of the spaces is also another key priority that the company is working on at the moment in line with the Montreux Jazz Commemoration. Montreux Jazz company is currently partnering with Procap association one of their accessibility partner. In particular, Festival grounds primarily featured in terms of Procap’s site as well as accessibilite.ch. The portfolio is greatly used to provide information concerning accessibility and spaces of Swiss artistic events for people who have reduced mobility as well as sight, or hearing problems. Currently, Montreux Jazz Company in collaboration with Procap, is now working on some extra step to ensure that the company recognize the less fortunes by organizing “Humming Hands Day” (Friedman and Sykes, 2014 p156).
Challenges Facing Montreux Jazz Company
There are different problems which Montreux Jazz Company faces concerning the festival and the digitalization of their system in the long run. One of the key problem is the one which is highlighted from the class modules on the concept of Kurt Lewin’s Transformation Theory. The community of Swiss has not yet embrace the system fully since the analysis has established that change is cycle and gradual process. The company some time counts great losses whenever they organize for fresh and new concerts. The local government policies such as high taxation and regulation in line with communication network also accounts for the significant losses evident across the country(Badsi and Ghomar, 2015 p265).
Another serious problem which the company faces is the issue of waste accumulation during the concert. The waste materials from the packing bags and the gases emitted from the production of video films is also affects the performance and the productivity of the company greatly. Moreover, the company also faces the crisis of stakeholders’ demands and needs. Since, the stakeholders more so the partners in addition to the funs dictates the timing for the event and thus the company must consult with them before taking any action pertaining the firm (Harrison and Wicks, 2013 p123).
Government Policy Affecting Event Management
Government policy affects the overall coordination and functions of the Montreux Jazz Company significantly. Some of the key government policies which has vital and essential impacts on the event management of Montreux Jazz Company include legal permits and licenses. Furthermore, security policy and taxation nominals also plays a key role when dealing with the event management of Montreux Jazz Company. Moreover, cultural beliefs and accommodation policies in addition to the overall environment laws and regulations are also some of the key measures that the company must consider in the long run.
Relevancy of Event Management of Montreux Jazz Company
The theoretical concepts and government policies depicts that the Montreux Jazz Company can achieve the event management fully only if, the company engages the key stakeholders and the government as a whole in all their future plans and strategy. Furthermore, the event management is quite efficient and achievable since the company has a wide range of customers from swiss in particular.
Recommendations
Community Participation
The company should engage the key stakeholders concerning any matter before making any ruling. The process will ensure that there is a discussion and a makeable solution and thus, avoiding unnecessary misunderstanding among the key partners.
Accessibility
The company should plan early enough to ensure that the event take place in a conducive environment free from pollution as well as ensuring that accommodation is relatively affordable for the clients.
Creation of Awareness
Montreux Jazz Company should create awareness on emerging programs and concerts as well seek the public option pertaining the same before organization for any event.
Conclusion
In summary, paper examined and evaluated the sustainable event management of the Montreux Jazz Company. Conversely, also the paper promptly and decisively examined the corporate social responsibility in line with the Montreux Jazz Company. The analysis raised the relevant questions on whether the event examined and evaluated is viable and sustainable using the government policy and the existing theoretical concepts. However, the theoretical concepts and government policy depicted that the event is viable, the company still need to work on the future strategy plans to better off their event management system.
References
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Enoch, M., 2016. Sustainable transport, mobility management and travel plans. Routledge.
