The Coca Cola Company is a multinational company that deals with the production and sale of non alcoholic beverages. The company’s headquarters is located in Atlanta Georgia. The company is best known for the brand of Coca cola products. The products were invented by John Stith Pemberton in 1866. The inventor was a pharmacist located in Columbus, Georgia. Coca Cola formula was bought from Asa Candler in 1889 (Bell, 2004). Asa was incorporated into the company in 1892. Coca cola offers a variety of over 500 brands in approximately 200 countries. The company has the privilege of serving 1.7 billion customers around the globe per day. Coca Cola produces syrup concentrations which are sold to distributors. The distributors have exclusive territories which they control. The Company owns a bottling company in North America.
The mission of Coca Cola Company is commitment to build a sustainable environment, focus on reducing environmental degradation, provision of a safe and inclusive working environment and enhancement of economic development and sustainability in the communities where the company operates. The 1.7 billion servings per day, the employment of over seven hundred thousand employees in over 200 countries are factors that make Coca Cola a multinational company. The large amount of revenue and profits recorded by the company also contributes towards its multinational status.
Political factors are government policies, for instance taxes, that affect the company in the areas which they have investments. They determine how best the government presents the company with an environment that is conducive for investment. The increase of taxes on beverages by various countries in the world has greatly affected the Coca Cola Company (Bell, 2004). The increase in taxes causes the cost of production and distribution to increase. This forces the company to shift the burden of tax directly to the consumers. Increase in prices has the effect of reducing sales because the consumer’s purchasing power is low. Countries like Iran which are anti American, have forced Coca Cola to close its business in the Arab nation due to political hostility. Countries like Somalia which has political instability and high crime rate, lack the incentives to attract Coco Cola Company to invest.
Regulations and rules implemented pose a threat to the Coca Cola Company. The regulation of food and beverages by governments to control the impact on the environmental has increased overhead cost of the company. This has the effect of reducing the profit margin hence the company is forced to downsize the number of employees. The rigidity of legal factors for the establishment and operation of foreign companies has forced the company to close business or shy away from investing in such countries.
Technology plays an important role in helping the company maintain their profitability. Coca Cola Company has invested a lot of research, to cope with technological advancement in the word today. Their unique technology contributes towards branding of products in consumer attractive ways. The branding of products helps the Coca Cola Company to strive in the beverage competitive environment. Due to technology the company has successfully dominated the beverage industry. Pepsi Company has failed to counter the continuous monopoly of Coca Cola Company in many African countries due to technological constraints and lack of economies of scale (Bell, 2004).
The Coca Cola Company has unique ingredients that it uses in the production of its different brands of drinks. No other company has been able to duplicate the brands due to the well guarded secret of ingredients used by their production engineers. Many companies like the Softa Company have tried to copy the coke production formulae without success.
My preferred and favorite job in the company is brand management. The job entails the management of value and growth through development and local consumer insights and understanding of the market. On the other hand, the responsibilities of the brand manager are to give support to the marketing manager in giving the company an attractive brand among consumers, potential employees and investors. The job is interesting because it entails giving the company an attractive face. Leading a team of employees in supporting other parts of the company to produce customer oriented products is interesting. The work of the brand manager is more fulfilling when positive results are projected.
The most important thing to the company in the long run is sustainability. The upward trend in profit margin will ensure that the company survives in the market. The company also seeks to ensure that they produce products that achieve consumer satisfaction. Products should meet the quality of standards. To an employee the most important thing is to provide quality service to customer and the company. In return the employees expect the company to offer them attractive remuneration the will provide them with a quality life. The company has a long reputation of giving its employees good working conditions, attractive remuneration and job security. The former, that is job security, has become a critical issue to job seekers because the economic crunch has forced companies to retrench their employees. Coca Cola Company is labor oriented in their production. This makes it attractive to any potential employee to work for the company.
Work Cited
Bell, L. (2004). The story of Coca-Cola. North Mankato, Minn.: Smart Apple Media.
