Affiliate Institution
Introduction
Proctor and Gamble, a company that produces household products, has faced several challenges that include financial and management problems that resulted from misguided communication during the launch of a new product (Lee, 2005. 22). Proctor and Gamble, a company that produces household products, has faced several challenges that include financial and management problems that resulted from misguided communication during the launch of a new product (Lee, 2005. 22). Meticulously, the company management has never been sensitive in managing their relationship with the employees and the clients even if it is clear that failing in this part is so dangerous. Thus, there is the need for giving similar insight, something that this research work strives to do. Coordinating activities in the company requires teamwork and motivation for people to develop good working relationships with a given firm that appeal to the interests of the customers. This work, therefore, seeks to understand that working together as a team requires motivation and inspiration that the company's management must undertake for effective result. It becomes outright clear that where the managers do not understand the best ways to communicate their thoughts and interests, a situation that leads to a crisis in the company's performance. Therefore, this paper takes an approach that looks into the background of the problem, the significance of the study, scope of the problem and the action plan. It is very vital that the management establishes a strategy for ensuring timely and effective communication with the clients and other stakeholders whenever there is the need for the same.
Background of the Problem in Procter and Gamble
As depicted in various pieces of literature that speak about the problems that engulf the company, it is inherently clear that there is poor communication between the management and the employees. In addition, the employees are not motivated in what they do. This has led the company to make losses concerning market management. For instance, the company has even attempted to sell their products at prices more that the market standard, making it lose the reputation that it had initially. It is true that the employer must maintain a cordial relationship with the employees to achieve the greatest benefits, something that has not been real in Proctor and Gamble. In 2010, the company hit the public limelight on a negative picture when it tried to launch of a new diaper. The company was not considerate on the nature of the market. This information later spread over through the social media. This shows clearly that the corporation has not been keen in managing its crisis before they get overboard. Even if the company realised that the company was losing its reputations to the consumers, saying that the allegations lacked support.
Significance of the Study
This study has set out to examine the relevance of communication and the effects as experienced in Procter and Gamble. It delves around the company's management structure with the aid of highlighting the inherent problems encountered in the implementation of effective communication that maintains a good relationship between the company and the consumers of the products. The study is likely to benefit the company itself and other various stakeholders.
Scope of the problem
The research topic here suggests a study on the better method to use to address the crisis in Procter and Gamble. Therefore, this analysis elucidates that the genesis of the problem in the company was poor and untimely communication between the company and the public when there is a problem. The focus of the study the company itself and it takes this to be a fair representative of other businesses that might be or will be going through the same challenge. The time for the study is a period of ten weeks (10weeks).
How the Research Was Done
This work depended on the existing literature that talks about good management strategies and their relevance in the progressive growth of a company such as Coombs (2007). The information and findings from this literature became essential in looking at the situation of Procter and Gamble to offer a sustaining solution.
Action Plan
It is imperative for the company administration team to seek and understand the practical measures of suitable communication methods and teamwork in correcting the hitches in the company. In addition, the company should have a team of experts that helps in analysis of both the internal environment to help in understanding what other companies are doing in the market, and use the same to structure its operational skill for competitive advantage. For instance, it outright clear that the company has gone to an extent of selling its products at prices greater the existing prices in the market to recover its unstable revenues in the company (Simons 2013, 12). On the other hand, good communication in the company is vital since the collaborative effort between the management would realize the failing ends and correct them before they get overboard. The company's decision to replace the chief executive officer is not a solution until the company rectifies issues to do with communication (Ulmer, Sellnow and Seeger 2013, 16). For instance, this framework illustrates the skills of effective communication, and the way the company can analyse to manage its situation.
In this precept, it is clear that talking is the backbone of any good relationship in any setting. Therefore, the company should appreciate the fundamental need of talking to the consumers who have lost trust in its activities.
Developing Employees to Effect Changes and Results in the Market
Need Hierarchy Theory of Motivation
According to scholars, motivation is very essential in any business activity that every organisation should utilize in order to achieve more from the employee efforts. However, many companies are so reluctant in applying it to reap more benefits from the employees' skills and competencies. Therefore, it is imperative for every management for any given company to organise and plan ways to motivate the staffs in the organisation. Considering various skills of motivation, Scholars such as Abraham Maslow advice managers to consider the human hierarchy of needs so that they can understand how to influence the employee's behaviour for had a better result (Maslow A. 1943, 370). In this precept, Maslow advanced the hierarchy of needs dependable on five hierarchical classes. It demonstrates the complexity of human needs and behaviour as illustrated in the figure below.
For a manager in any organisation, there are fundamental indices to find as depicted by different scholars who favour motivation of behaviour. It is inherently true that human actions can be influenced towards a particular direction. Furthermore, employees perform better if the employer rewards them in whatever they do (Octeau et al. 2013, 2). Failing to acknowledge their efforts is tantamount to failure since they are the drives of the company's agenda. In a more understanding, people need to work in an environment that supports their existence At the same time, they need relatedness, meaning that they need love, care, and support from the company that they serve. They also need growth that develops their internal ability and talents during the performance. Every company that understands how to effect these requirements in their employs is sure of better results.
Conclusion and Recommendations
In conclusion, this analysis considers the lack of quality communication as one of the challenges that con brings the Company to its knees. It is very vital that the management establishes a strategy for ensuring timely and efficient communication with the clients and other stakeholders whenever there is the need for the same. Using the knowledge provided from the communication spectrum provided in this paper, it is essential to engage in a timely response to an issue that deserves the same. Making assumptions and staging accusations is a wrong way to go whenever things do not work right. Besides, the company must ensure the cordial relationship with the employees to help in attaining the goals and objectives of the firm. On the other hand, clients need goods and services that meet their tastes and preferences. In fact, consumers would only spend their resources on items that adhere to their needs. In this respect, they need trust about anything that they consume. Therefore, any language of communication chosen to communicate about the product must be enticing and appealing. The public has criticised the company for using an intimidation message against women during the launch of the product (Pampers).Therefore, it is imperative that it creates a new feeling in the people who must buy its products. All these are only possible through effective communication.
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APPENDIX: RESEARCH WORK PLAN
