Zoadiac will be a mid-range clothing store with a target customer range of men and women aged 18 through 25. The products will include hippy-style and BOHO-style clothing, as well as chunky, African-style accessories to match the garments. The garments available will change frequently to reflect the newest trends as well as the season.
The quality of the products will be high, with a price point of $70 USD and up. The general products will be made in the United States or England, but will also include a few one-of-a-kind artisan products custom made for Zoadiac from around the world that will be sold at a more premium price.
The architectural inspiration behind the design of the Zoadiac store building comes from William Russell’s design for the Alexander McQueen flagship store in Los Angeles. The McQueen store is designed with “a theatrical quality with the fashion designer’s clothes and catwalk shows, transporting you into a world of organic, ethereal shapes” (World Architecture News ¶ 1). However, Zoadiac’s interior and exterior designs, though theatrical, will instead strive to transport its customers into the exotic world of the jungle. The interior space will be simple and easy to navigate, with fixtures such as shelving units, rounders, and gridwalls for the displays. To enhance the feeling of being in the jungle, the walls will have animal prints; instead of stalactites like in the McQueen store, there will be other jungle motifs such as ferns, trees, and so forth. Music and ambient sound will lend to the experience of being in a jungle realm.
The exterior of the building will be unique in shape like the McQueen flagship store, but will also include a real leopard in an accurate environmental enclosure to attract customers. Customers will come to Zoadiac not just to shop for an item, but to be entertained by the experience and environment of the store itself.
Works Cited
World Architecture News. “Alexander McQueen Flagship Store, Los Angeles, United States: Big Chic Boutique.” WorldArchitectureNews.com, 27 Oct. 2009. Web. http://www.worldarchitecturenews.com/index.php?fuseaction=wanappln.projectview&upload_id=12570
