Technology
The Domino's company began with only one store which was referred to as "DomiNick's". It was purchased by James Monaghan and Tom, who are brothers for an approximate $500 in the year 1960. James Monaghan traded his share of the company to Tom in year 1965, and as the only owner, Tom retitled the company to Domino's Pizza Inc. In the year 1978, the 200th Domino's chain of stores opened, and things certainly instigated. By the year of 1983 there were an approximate of 1,000 Domino's chains of stores, and during the same time Domino's Inc. opened one of its first international store in Winnipeg area, which is in Canada, followed by another outlet on the Australasian region in Queensland, while exploring their potential in Australia in the very same year. As per the year of 1989 Domino's Inc. had an approximated 5,000 outlet stores operating, which made it the fastest-growing pizza establishment in the globe, with stores in regions like Japan, South America, and the United Kingdom.
Presently, the Domino's Pizza Company operates a grid of more than 9,000 maintained and licensed stores all over the United States and in supplementary 65 worldwide markets. This has made Domino's is the world's principal pizza distribution company dedicated to leading the in the consistency operational excellence and in product quality.
Domino's Pizza was formally introduced by Tom Monaghan in Malaysia, the forefather of Domino's Pizza Inc., in the time of September the year of 1997. The country’s buoyant beverage and food productiveness together with the Domino's potential of quality food and delivery service was exceedingly acknowledged the gain in more new consumers of their products countrywide. As of the period of February 2013, there’s been an approximate of around 103 outlet stores which operate all over Malaysia, with 12 stores in Johor area, 61 in the Klang Valley, 8 in Pulau Pinang, 8 in Perak, 4 in Kedah, 6 in Negeri Sembilan, 1 in Perlis and 3 in Melaka. Considering the healthy development of the business in Malaysia, Domino's decided to extend its existence to the neighboring country, Singapore in the year of 2009. As of right now there are an estimated 13 outlets or chain of stores currently operating in Singapore and the number still rising fast.
The Domino’s Pizza Group Inc. chains of outlets have seen a great rising increase in company profits via their adaptation of the use of an information system. This has enabled their consumers to sign up and access the quality services delivery of products offered by the company online via use of global positioning systems technology and presently the current use of smartphone applications. All these services are accessible via their online website: www.dominos.com.my, which offers customers to register their location and delivery addresses to accurately enhance door to door distribution of the enterprises food products.
As per the year of 2003, the Domino’s Pizza Group recorded a revenue income of an estimated 61.6 million sterling pounds, with an earning share of 2.8 per share accumulating system sales of 142.3 million pounds in the respective. In the last three years the firm has realized a big increase in company profit recording revenue of 209.9 million British sterling pounds in the year of 20011 with system sales recording of estimated 530.6 million British sterling pounds with increased earnings per share of 16.65.
The years of 2010 and 2009 recorded a lower generation of income as compared to the year of 2011. That is, system sales of 485.3 million British sterling pounds, 188.1 million British sterling pounds of revenue generation in the year 2010. The year 2009 showed income revenue generation overview of 155.0 million British sterling pounds with a financial recording of 406.9 million British sterling pounds of system sales. These partial statistic data show a trendy increase in company revenue generation as the time moves by displaying a positive company growth as the years go by, which is really good for business.
The principal shareholders in the company include the individuals well connected to the company including the long term investor, that is, Nigel Wray and the non-executive director Colin Halpern, who is a former owner. As per the period of December the year 2011, Moonpal Singh Grewal held a shareholder structure share of 3.7% in the Domino’s group. The executive chairman, Stephen Hemsley owns a 2.4 percentage share in the firm while the other institutional shareholders include Standard Life Investments Group which possesses about 4.7% of the Domino’s Pizza Group, and Barclays Stockbrokers which also owns an approximated 4.7% share of the company. An additional 0.35% of dividends or shares are retained in treasury stock by the Domino’s Pizza Group Employee Benefit Trust.
Domino’s pizzas and food products are prepared by hand from fresh state to order made by customers. Its most popular product identifiable by its customer base is the pizza, which includes various varieties of pizza ingredients, for instance, the Pepperoni Passion. The company is so on and forth launching and innovating new pizza flavoured products and introducing it to the market. The Domino’s Pizza food products are appreciated by folks from all walks of life around the world. The firm has a wide range of customer base around the world in major cities due to its international outlets. The act of eating out at restaurants and cafeterias is an important part of the current lifestyle routine in the major 24 hour economies around the world.
Conferring to the National Restaurant Association released statistics, an approximate 45% of grown-ups agree that cafeterias are still a key part of their routine lifestyle and will most obviously continue to visit their preferred cafés for food. Conferring to a study performed and accomplished by Mintel, about 93% of the United States citizens take at least one pizza in a month and around 21% of the age group amid 18 – 24 year olds usually buy pizza more than three times in a month. This, on the other hand is comparable to the only 7% of the people aged over the years 65 who eat at least one pizza in a month. The Pizza product has also proved to be popular among parents, where around 20% of the fathers and mothers gaged form a survey said that they buy pizza more than 3 times in a month. This is comparable to the 12% of grown-ups who have no children, but buy pizza products.
The top and major competitors of the Domino’s Pizza Group include the Papa John's International business enterprise Inc., the Little Caesar Enterprises Inc., and the Pizza Hut Inc. all of which are among the market leaders in the product provision. Its key competitor, on top of the table is the Pizza Hut Inc. of which the Domino’s Group comes second to in the list of market leaders.
In the year of 1999, Domino’s Group launched an online and cooperative ordering website system interface for its esteemed consumers. It became the first pizza company in the United Kingdom to launch a service delivery that lets clienteles to order pizzas via using text message, that is, in the year of 2007. Social networks have been a great way of advertising and promotion of the Domino’s Pizzas Group products via the use of widgets meant for social network websites, consenting to any user with a blog, for example on MySpace or Facebook account to promote the Domino’s Pizza on their web pages and subsequently get cash rewards for each while an order is placed via their widget.
In the year of 2010, the Domino’s iPhone ordering mobile smartphone application was presented and in turn took £1 million sterling pounds in its first 3 months. In the year of 2011, the Pizza Company launched an Android and an iPad mobile application intended to attract more consumer market well conversant with online activities. The platform followed the development of the Windows mobile Phone application to allow acceptance in the diversity of the mobile technology.
The technology use of the information system in the business process has brought about the increase in work rate and increased profit, income and revenue generation in the company. The use of the POS systems, that is, the point of sale systems at strategic restaurants and store outlets ease the purchase and acquisition of the products over the counter while maintaining records electronically. These can be used to generate reports and evaluate company trend or growth. The introduction of mobile applications for smartphone users have been aimed at increasing market share via enabling clients order online and have those products delivered at their doorstep hustle free.
The company has used technology to achieve a competitive advantage amid its competitors through the benefit of the growing amount of online customers in the major Pizza consuming countries, for example, the US who have adapted to ordering food online. The use of the internet, text-messaging and interactive TV is beginning to lead in the ordering household distributed foods since customers get more contented with the idea of ordering and paying for foodstuffs via using multimedia technological devices. People are not happy with the idea of queuing for products any more since text and online ordering is now a swift and simple process for conducting the activity. This issue when joined with the economic turmoil driven “eating in” notion tendency, it means that the take-out and delivery sales services are growing, advantageously giving the pizza production businesses a huge boost in earnings.
The major ethical issues involved in the company’s use of an information system to manage the business involve the proper use of the technological systems put in place for the management purposes. Improper use of systems like customers making orders but not paying for them when delivered due to lateness complains or change of mind inconveniences business processes. Another essential issue surrounding the use of technology is illiteracy among work staff regarding the use of the system and the need to train and retrain them on the use of the information technological systems set in place for the business. This takes time which slows down business operations.
The company, can advisable upgrade to a more interactive system with essentially simplified consumer user interfaces to easy signing up and ordering of products. On the other hand the investment into systems technology that support low end mobile phone users who do not possess high end smartphones would be advantageous. The use of mobile networks and USSD codes would go long way in aiding this process, and subsequently increasing and promoting their market share to benefit the business profit margins.
The use of highly encrypted services offered by top-notch technology companies like Google and SSL ensure the protection of consumer information and private data, from access by unwarranted and unauthorized access. The huge investment made by the company in technology to aid business comes with the task of making sure it works at optimal level while maintaining maximum utility. This entails the need to safe guard their customers’ info, that is, those who sign up on their online websites and other systems to access their services.
The companies supply chain is greatly devolved around the world with its holdings in major cities around the globe in key continents, i.e. in the US and the UK and chief parts of the Asian countries all of which have adapted to a functional hierarchical management system to support business operations. E-commerce mainly involves the use of the internet to commercialize goods and services to help customers purchase or acquire products via online systems. The Domino’s company’s use of e-commerce greatly benefits their customers and the company’s chains of stores profit margin.
Conclusively, the use of informative systems since the introduction of swift technology has immensely increased company profits on the long-term period since its founding. The services offered by the system entailing easy tax preparation, easy record-keeping and easy determination of customer trait/habit identification. These have enabled the company maintain market share of their product consumers and the integrity of system objective.
References
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Stair, R. M., & Reynolds, G. W. (2012). Principles of information systems. Australia; United States: Course Technology Cengage Learning.
Vlcek, D. J., & Davidson, J. P. (1991). The domino effect: how to grow sales, profits, and market share through super vision. Homewood, IL: Business One Irwin.
