Louis Vuitton is a French company that operates in the fashion industry. The company has over the years been referred to as LV in shorter form and was founded in the year 1854 (De Barnier & Valette, 2013). It is commonly known for a variety of products that includes jewelry, truck, shoes, books, sunglasses, accessories and leather products. It is considered among the leading world leading fashion house that sells its products through various stand alone boutiques or even lease departments through am electronic commerce platform. For the last six years, the company has been named by various agencies as the most valuable fashion house that produces luxury brands within the fashion industry. Most of its products have attracted a wide range of customers with its purse being in the lead. This paper, therefore, seeks to discuss the various external factors that influence the decision of a customer to buy the Louis Vuitton Purse.
The first external factor that would influence a customer’s decision to buying the Louis Vuitton purse is the fact that it has the latest brand of hand bags (Fuchs et al, 2013). The latest fashion and version of the Louis Vuitton brand of purse shows that the company is in line with its customers’ needs for trendiness. Most customers would want to look trendy by always being in touch with the latest fashion within the markets. The need to own the latest product within the fashion market would ideally thrill any individual customers since they would not want to be left out. Therefore, most customers’ decision to buy the Louis Vuitton purse will be more influenced by the fact that the company has the latest trendy hand bags within the fashion market and thus most of them would want not to be left out in the trendiness. Hence, people will tend to buy the Louis Vuitton purse for purposes of being trendy.
The second external factor that would make individual customers decide to buy the Louis Vuitton purse is advertisement (De Barnier & Valette, 2013). Every single organization that is involved in business would want to create awareness on the products it has through an aggressive advertisement program. Through the advertisement, the Louis Vuitton Company is able to create awareness on its products that are available within the fashion market or those that are about to be introduced. In the advertisement, the company will undertake to highlight the benefits and features of the products that are being advertised. This will create some urge on the customers so that they end up buying the products of Louis Vuitton which is the purse. Through extensive advertisement, Louis Vuitton Company has been able to create some level of urge within its customers who subsequently end up buying the purses. Therefore, the urge that is created through advertising the purse products of the Louis Vuitton Company would make a customer to buy the products.
Either, influence from friends and other individuals that potential customers are in close contact with can possibly make one to buy the purse products of the Louis Vuitton Company (Fuchs et al, 2013). Individuals who have bought the products in the previous occasions and are well aware of the features and benefits of the purse qualities would significantly influence those close to them to buy the products. These individuals would aggressively and systematically embark of a persuasive mission in attempt to make their friends to also have an experience of the benefits of the purse. The persuasion will eventually make potential customers buy the purse. Other factors such as the brand name that the company has already established would easily make an individual buy the Louis Vuitton purse since they are associated with high quality and durability. Therefore, external factors like advertisement, persuasions from friends, brand name and trendiness are some of the things that would easily make an individual buy the Louis Vuitton purse.
Reference
De Barnier, V. & Valette-Florence, P. (2013). Culture & Luxury: An Analysis of Luxury Perceptions across Frontiers. In Luxury Marketing (Pp. 37-56). Gabler Verlag.
Fuchs, C. Prandelli, E. Schreier, M. & Dahl, W. (2013). All That Is Users Might Not Be Gold: How Labeling Products As User-Designed Backfires In The Context Of Luxury Fashion Brands. Journal of Marketing, (Ja), 1-47.
