Introduction
Macy’s originally known as R.H. Macy & Co. is a mid range chain of departmental stores that owned by the American multinational corporation Macy’s Inc. It is one of those two divisions that owned specifically by the company. The company currently owns 850 departmental stores located in the continental of the United States (US).
Rowland Hussey Macy is known as the founder of Macy Inc who founded the company in the year 1858 in the New York City (NYC) (Berger, 2011). The name of the Chief Executive Officer (CEO) of the company is Michael Gould. The products or an inventory of the company depends upon clothing, footwear, accessories, and furniture, jewelry and house wares. One of the best things associated with the company is that there was a woman executive as well who was placed for the same in their executive position with the name of Margaret Getcehll. There are other aspects as well that specifically found in the services of the company that offered by the company to their clients like credit cards, weddings and fashion shows.
Business Objectives
The business objective of Macy is quite clear and effective, and showing that the company has the ability and tendency to maintain the level of effectiveness among their consumers by providing quality products to them (Kamauff, 2010). The mission statement of Macy is as follows
“Our goal is to become a retailer with a clear cut ability to see the opportunities on the horizon with a clear path for capitalizing on it. We are moving with a robust pace to employ more and more technology and concentration in our resources to be a best company for our customers”
The essence of customer services is more than essential for the organizations in all over the world, and it is equally beneficial for every organization of the world. In fact, the organizations with effective customer services are more effective and essential as compared to those organizations which do not have an effective approach towards the customer services orientation (Loch & Wu, 2007).
The Human Resources (HR) based practices are extremely essential and vital for the sake of an organization; in fact it is like the backbone of an entity, and it is equally beneficial for Macy as well. From the analysis and thoughtful consideration, it is computed cum evaluated that the HR policies and procedures of Macy are remarkable and perfect, and the company is complying with the HR acts and laws comprehensively. It is an important sign for the company to enhance their productivity in an advanced and effective manner that will certainly keep the things accordingly. The current HR based practice of the company is integral and effective, and the company is in the favor of providing both extrinsic and intrinsic motivations to support their business goals.
Overview
The revenue and net income earned by the company was US$ 27.7 billion and US$ 730 million in the financial year 2013 respectively. The growth and sales earnings of Macy Inc are increasing heavily. There are over 175,000 people are working for the company. The HR based structure and business structure of the company of Macy is powerful including the management function in particular. Apart from that the structure planning of the company is essential that strengthen the financial function of the company from different aspects.
The hiring process of the company is effective and strong, and it depends upon the seasoned jobs, website and newspaper. The company has motivated employees and managers in it, who have technicalities in the HR function (Loch & Wu, 2007). The leadership growth of the company is effective and essential and it will be accurate for the company.
Analysis
SWOT Analysis
Strengths
- The company is operating with 800 stores is in the United States
- The company has a large portfolio of the private brands
- The diversity of the products and merchandise is high
- The company is shipping their products in over 100 countries of the world
- Some of the popular brands of the company have a great recall and quality based service
- The company has a strong workforce of over 160,000 employees
Weaknesses
- The company has a limited global awareness compared to the other leaders of the industry
- The market share of the company is quite low
Opportunities
- The environmental cases are promoting effectively in the United States
- The company is now selling reusable cotton bags
- The company can expand their operations in focis organic and inorganic growth in the United States and abroad
Threats
- There are litigation issues that can cause problems for the company
- The margins of the industry are quite low
- The government policies of the company are unfavorable, because the preferences of the customers are changing rapidly
Quantitative and Qualitative
The observations of public in terms of effectiveness are high for Macy, and the company is providing effective products to them in particular. Macy has to make new strategies in order to ascertain their growth in the current scenario.
Analyzing the HR Department
Macy is one of those organizations of the world which has a clear approach towards their employees and the HR department. The company is complying effectively with the HR rules and regulations of the United States, and the HR strategies and policies are strategic as well.
Recommendations
The most effective side for any HR department is clarify the needs of their employees from both extrinsic angle and intrinsic angle, and fortunately the company is doing the right things for their employees to provide all of such kinds of motivation to them. It is requested to the management of Macy to encourage this activity in future as well (Mahadevan, 2010)
The company should come up with management bi objective (MBO) approach, in which the employees are welcome to discuss their problems with the management of Macy Inc
Summary
References
Berger, A. (2011). Standard Costing, Variance Analysis and Decision-Making. München: GRIN Verl.
Kamauff, J. (2010). Manager's guide to operations management. New York: McGraw-Hill.
Loch, C., & Wu, Y. (2007). Behavioral operations management. Boston: Now Publishers.
Mahadevan, B. (2010). Operations management. Upper Saddle River: Pearson.
