Social media companies/advantages
Social media companies have aided the interaction between people in the world. Social media has enhanced faster exchange of communication, information and ideas from one person to another, and from one continent to the other. Companies that have embraced social media are reaping many benefits, as they are able to fulfill their clients’ needs, as well as, know what their clients want. Therefore, social media has enhanced client satisfaction as the company management can talk to the client directly without having the company personnel approach them in person.
Social media has become a frontier in which companies and businesses can implement their marketing strategies. This is because it offers a low barrier to the entry of the media services and with multiple platforms to utilized unparalleled opportunities for the companies (Funk, 2013). By so doing, they are able to reach customers and consumers as well as establishing awareness of their brand among them.
Social media supports different businesses and for that reason companies can select from a wide variety of business opportunities that are offered in the social media (Friedrichsen, 2012). The company, through the feedback and followers of their page, can get feedback from their clients on whether the information or the products they give to them is of value. Through the same advice on the social media, companies can identify other opportunities through clients’ opinions to ensure that they satisfy their needs.
The use of social has been embraced by many companies because of the benefits that they receive from sharing their products on social media platforms (Bondarouk & Olivas-Lujan, 2013). For example, traditional marketing strategies are expensive as the companies have to put up billboards to catch people’s attention; however, through the social media, they are able to catch their attention by liking or following the page of the company, therefore, making easier the marketing work of the company. The page gains popularity as friends share the pages for others to like; therefore, it is like spreading a good virus; hence, making the products and the company popular at the same time.
Using social media cannot be beneficial to the company if the employees in the IT department are not creative thinkers to come up with quality content to place on the social media platforms to attract clients (Burgess & Burgess, 2014). The task of coming up with good content to place on the social media is not easy, as the company has to think of ways to catch the consumer’s attention. Additionally, they have to identify what age group they are targeting (Olivas-Lujan, 2013). For that reason, the company needs creative thinkers and innovative people to help in managing and coming up with good material that will interest the consumers.
Social media also offers opportunities in the networking because it brings businesses together, and managers are able to seek advice from each other. For example, most professionals or businessmen seeking professional jobs use LinkedIn. For that reason, companies or business can use such platforms to look for potential employees; therefore, using it as a craigslist for companies. Social media also connects professionals who are interested in the same business ideas (Berkley & Walter, 2013). Social media, therefore, is advantageous for companies in many ways as it provides both informal and formal methods of communication in the company. Additionally, it brings people together as they can share ideas to improve the company or business.
References
Berkley, H., & Walter, A. (2013). The social media advantage: An essential handbook for small business.
Bondarouk, T., & Olivas-Lujan, M. R. (2013). Social media in human resources management. Bingley, U.K: Emerald
Burgess, C., & Burgess, M. (2014). The social employee: How great companies make social media work.
Friedrichsen, M. (2012). Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets. Berlin: Springer Verlag.
Funk, T. (2013). Advanced social media marketing: How to lead, launch, and manage a successful social media program. Berkeley, CA: Apress.
Olivas-Lujan, M. R. (2013). Social Media in Strategic Management. Emerald Group Publishing Limited.
