Example Of Research Paper On Stage 2

For any business to remain relevant and thrive in the market and gain a great market share, the management ought to be flexible to allow for changes to reduce losses. The challenges should be dealt with as fast as possible with the possible means. In relation to DC Shoe Company, there seems to be several challenges. They range from; competition, low sales due to poor marketing strategies, and the little awareness of their products. Therefore, to regain back its power for increased revenue collections, the management has the responsibility of embracing the technology which will be incorporated in all the processes to enhance effectiveness and efficiency.
The company should use diverse media avenues to help in advertising to increase awareness of the existence of their products. The embracing of the information technology is the strategy to go with. Due to the advancement in technology, most people prefer accessing the websites of the companies to assess whether it is a genuine one. Social media has become vast providing a good opportunity for the company to use the internet in advertising. Creating a website of the company would be of great help as it is also a way of advertising. People can get access to the information that they need without necessarily travelling to the location of the business. The website shows a certain level of professionalism hence an added advantage due to the reliability. Putting all the information in the website is also a way advertising thus increasing the awareness of the products they deal with hence a great percentage of people can know of their existence.
The use of the sophisticated machines in the manufacturing of the shoes would be an added advantage to the company. The uses of the machines enhance the quality of the shoes thus attracting more customers. In the process, the company is able to win the customers’ loyalty resulting to increased profits. Capturing the target market of their products of their products is very essential for the business since it is the avenue for increased revenues. Winning the customers’ loyalty would also increase awareness of the shoes collection as the people would talk about the shoe company that is able to meet their qualities preferences. The machines would also enhance the branding of the shoes providing a wide variety of the shoes gaining a competitive advantage over their rivals.
The company should introduce the IOT strategy as a way of monitoring the surrounding. The internet of things can help the company to access different market and providing their products without having to travel to the location. IOT is very reliable as all the company requires is the connection of their android phones with the help of the Bluetooth to help in sharing of information. It is an evolved form of marketing since it is an advanced form of communication and monitoring hence able to evaluate the demand levels of a certain region. The integration of the IOT in the business would be cost effective as it reduces the travelling expenses of the marketers.
Providing an online help desk would help the company be in contact with their customers. The formation of the customer care online service would enhance that the customers get access to the information required with regard to their products. For instance, any price clarification, the make and the durability of the different brands. Being in direct contact with their customers would increase their loyalty towards them and it will be able to get the first hand information free from distortion. When using the manual way of collecting information with the help of the staff, it is prone to many challenges like distortion which can later damage the public image of the company causing it huge financial losses due to customer reduction. In the process, the company can also come up with findings of what products the customers prefer most hence informing them of what needs to be improved for greater satisfaction from the consumers.
Delivery of the products to the customers would be a competitive advantage over their rivals. Provision of the sales promotions and price discounts through online services is a technology that should be embarked on. The customers would prefer purchasing the shoes from a company that offers delivery services and sale discounts. The attribute leads to increased sales, therefore, increased revenues. The services would aid the company be a step ahead of their rivals who only specialize in the shoe manufacturing but less concerned with the customers. Informing the customers of their services is done online hence faster for them to access the information.
If the company can embrace on the above strategies, it would lead to the increase of their sales leading to increased profits. They would help in the marketing strategies hence increasing the awareness of their existence and the area they specialize in. Technology would be an effective way in their business as it is all rounded feature. It hedges the company from unhealthy competition from the rivals thus remaining relevant in the market. Internet use is a cost effective way as it cuts down several expenses like travelling costs.