EVOLUTION ENGINES: MANUFACTURER OF ENGINES, EQUIPMENTS AND ACCESSORIES
INTRODUCTION
Conceptualizing a business requires that a particular idea is set for achieving future objectives. Businesses require setting their perspectives and this can only be accomplished if appropriate technology is available and the emphasis is on problem solving. Acquiring this sense of dimension is essential for aligning the workforce to the business dimensions. This competitive era requires that the businesses align themselves to cater the needs of the individuals and adapt a path which leads to innovation (David, 1995).
In this report a discussion will be placed which will show the importance of directing mission, vision and values of the business. Analyzing and evaluating the business requires that the workforce of the organization is appropriately aligned to its goals and objectives. The strategic management must ensure application of practices which motivates the employees. This may become a competitive edge for the organization. Organizations emphasize on its business strategy for aligning the business, facilitate the customers and executing effective practices. The aim of this practice is enhancing the business values.
EVOLUTION ENGINES
Evolution Engines is a US company which manufactures engines, equipment and accessories in China. It is a custom manufacturer which caters the specific needs and requirements of the customers. The organization possesses state of the art manufacturing equipment for efficiently completing the order requirement of the customers. Major automobile companies which require maintaining cost advantage outsource their operations of manufacturing to Evolution Engines. This increases their production efficiency and they only require assembling the products. Diversity and differentiation are the two goals which the organization must aim at acquiring. Differentiation provides the business with competitive advantage which eventually dominates the success of the business.
MISSION STATEMENT
The mission statement of the organization is its primary objective. It is defined for the internal use of the organization. The core purpose of the mission statement is achieving organizational success. The strategic management and the leadership teams of the organizations use the mission statement for accomplishing the goals and objectives.
The mission statement of Evolution Engines is as follows:
“Enhancing production efficiency and becoming leading distributors of quality engines, equipments and accessories globally and provide exceptional services to the customer’s at most reasonable prices.”
VISION STATEMENT
Vision statement is the values which the organization wishes to accomplish. It delivers the purpose and the direction which will be adopted by the organization for accomplishing its goals.
The vision statement of Evolution Engine is as follows:
- Motivating the workforce and divesting them with the power which enhances overall operational efficiency.
- Meeting customer expectation and providing best service quality.
- Collaborate with the work force and customers for accomplishing ultimate success goals.
- Ensuring Corporate Social Responsibility CSR
- Providing a safer and greener work environment to the employees.
- Creating profits for those who have invested in the organization.
CORE VALUES
The core values which will drive Evolution Engines on the path of success are as follows:
Customers: Form a corporate culture which cherishes its customers and devotedly caters all their needs.
Challenges: Acquire success by completing all the goals and objectives of the organization.
Collaboration: Work as a team for acquiring professional excellence.
Globalization: Acquire global recognition and form a diverse workforce which leads towards success.
The organization is aiming to deliver ownership to its workforce. If the workforce develops a sense of responsibility of the work which they perform then the goals of the organization can be easily accomplished. Timely delivery and acquiring a competitive advantage is essential for the organization. Aligning the organization to the mechanism of the business and developing a business model which aspires on innovation is ultimate objective of the organization which may lead towards success.
The values of the organization are associated to the strategic direction which the business aims at accomplishing. The aim of Evolution Engines is acquiring a customer oriented culture. The organization is aligned towards social responsibility and implementing the practices which are ethical. Such objectives set strong grounds for the organization and direct it on the path of success.
ANALYSIS OF STRATEGIC DIRECTION
The mission, vision and core values of Evolution Engines are all destined towards accomplishing the organization goals and objectives. The organization requires being aware of the changing trends and stay updated accordingly. This practice can be done by innovating and making the right choices. They need to conceptualize an idea and form a framework which helps the organization in directing itself towards those goals.
Michael Porter suggested that strategy creation is essential for the businesses (David, 1997). This will provide make them aligned and accomplish a position which is unique. This involves directing the organization with a completely different viewpoint. Some organizations aim at acquiring cost advantage and some try leading through innovation (David, 2007). Evolution Engine requires acquiring both cost effectiveness and innovation because it is providing outsourcing facility to huge companies and manufacturing major components of the products for them. Companies outsource these practices so that their operations become cost effective. This makes it compulsory for the organization to innovate new business ideas and ensures maximum efficiency. Innovation helps in focusing and positioning the idea which maximizes cost advantage and helps in acquiring differentiation.
ADDRESSING CUSTOMER NEEDS
For acquiring operational success it is essential that the businesses emphasize mainly towards customer satisfaction and catering the needs of the customers accordingly. The businesses require conceptualizing their wants and needs for facilitating the customers accordingly. Setting a customer segment and catering their needs provides a direction to the business. Different businesses use different practices for acquiring customer satisfaction. E.g. Blackberry and Nintendo, both the companies know their target markets and cater the needs of their customers accordingly. Blackberry emphasizes on the corporate circle and Nintendo on the learning of children.
Similarly Evolution Engine requires that its target segment is analyzed and practices are suggested for adequately addressing what the customers require. The organization must acquire adequate competitive advantage for sustaining competition. Operational excellence and minimum cost can align the organization towards addressing the customer needs and acquiring competitive advantage.
CONCLUSION
Conceptualizing a business model requires that the mission, vision and core values of the organization are appropriately addressed to its work force. Using these practices can make the organization capable of catering the customers and acquiring cost advantage. The strategic management of the organization ensures addressing the needs of the customers and providing incentives to the work force which motivates them towards working for the benefits of the organization.
Evolution Engines will strive towards achieving operational excellence and it will initiate the practices which will create a competitive edge for the organization. Besides this the organization will also manage a workforce with diverse skills. This will help in co-creating ideas and lead the organization towards success. All these factors signify the importance of structuring appropriate mission, vision and values of the organization.
REFERENCES
David, F. (1995). Strategic Management. Upper Saddle River, NJ: Prentice Hall.
David, F. (1997). Concepts of Strategic Management. Upper Saddle River, NJ: Prentice Hall.
David, F. (2007). Strategic Management: Concepts and cases. Upper Saddle River, NJ: Prentice Hall.
