With the advent of technological advancements, people have learned on how to use Twitter as a tool to share valuable information or tips. Businesses started using Twitter to market their business; they have used Twitter to give away discount coupons for their services and products. There is several business networking events that are being promoted exclusively on Twitter. Twitter is being used to promote business interests. Businessmen use Twitter exclusively for research and to follow fellow leaders in the industry. Businesses utilize Twitter daily to primarily monitor their brand in the market and to spy on their competitors (Prodromou 3). Twitter is considered as a conversational tool and it is in this conversational aspect that we get the value of Twitter. Twitter can be a business, promotional and a social tool (Comm 1).
Twitter has been a free microblogging service that enables users to communicate with each other using a maximum of 140 characters. Companies are leveraging on Twitter to tap on business prospects and to influence customers. When businesses realized that they could leverage on Twitter to boost their business, it started becoming saturated with marketers and companies; they have used and taken advantage of the ability to tap on the social network platform to reach targeted audience and to build their relationship. Twitter offered business with the opportunity to network. Twitter is a communication and broadcasting medium and this makes efficient in promoting its cause. Marketers realized the value of connecting with other individuals in their industry and to exchange views. Businesses realized the value of obtaining immediate feedback about their brand and products. Businesses have noticed that Twitter is a remarkable tool aimed at reaching prospective customers and for offering a painful and quick customer service. Through Twitter businesses can promote their new services and goods to the targeted customers. Twitter has indeed become a powerful and indispensable tool for connecting customers with companies (Weinberg 126).
Technology like Twitter has a lot of potential to provide us with more than just opportunity to inform others about what has happened during our day. We should indeed be able to understand and be able to appreciate what Twitter is capable of doing. Twitter can be used to effectively and instantly share our lives with other people while at the same time using it to reach people in a way that is meaningful. Imagine Twitter as a cost effective marketing tool where you can meet existing and potential customers. It is hard to imagine how Twitter has revolutionized business into a home of shared ideas and creativity. Twitter provides business with the power, techniques, tools and benefits for growing existing networks and building fulfilling connections. Twitter is slowly growing as a powerful tool for brand expansion and in building a community that ultimately enriches people professionally and personally. This will allow people to grow and contribute beyond themselves.
The evolution and growth of Twitter as a business tool has been very fascinating and an interesting one to watch. It started from a simple unsophisticated beginning, into a major form of communication that is revolutionizing how business is conducted.
In December 2010, Twitter had an estimated 200 million active accounts internationally and approximately 300,000 accounts are opened daily. Twitter community is therefore a powerful one and should not be ignored. Twitter has been transformed into an excellent marketing and business tool. The rapid growth of Twitter means there is a high likelihood that with it you can find customers, suppliers, strategic partners and new business sectors. Twitter will assist increase personal branding, market research, gaining feedback and to notify the customers about special deals that may be available (Geho, Smith, and Lewis 73).
Twitter is a free social networking site where users submit a text with 140 characters referred as tweets. Individuals can be kept in touch with Twitter and it can also be used to promote a business and its products to the rest of the world. Opportunities provided by Twitter are very limitless. It can be used to stay in touch and connect with friends, acquaintances and family and also to market oneself, your business and products. Twitter provides business owners with a strong exposure to international pool of new customers and fans. Business entrepreneurs no longer have to depend on interruption based ad like junk mails and commercials, which force consumers to stop while they are doing their tasks and pay attention to it but with Twitter, a business can influence consumers at the point where they are engaged.
Twitter provides marketers with unprecedented chance for marketing; this is because it enables a business to reach only the target customers and to find them as opposed to the target customers finding the business. With Twitter, businesses no longer have to blast adverts to people who don’t pay attention. Twitter has already turned traditional marketing on its head; it has helped businesses save a lot of money that could have been used for marketing campaign. Very many businesses are using Twitter to lure customers and to talk to them directly at no cost. As opposed to traditional marketing and advertising, Twitter has managed to forge a strong link between the company and a business hence enabling customers become evangelists and fans of the business and a business only becomes successful when loyal customers start spreading the word for the business (Weber 12).
Marketing using Twitter is considered as a double edged sword and every partner of the business has an equal opportunity of marketing the business, they can spread the word more than a an expensive campaign. Businesses are leveraging on Twitter for marketing; this is because Twitter marketing is refreshingly simple and it pays obvious dividends. This is because one is only required to create a convincing profile and post interesting content; this will serve to reinforce brand image, inspire customer loyalty and drive customers to visit the company’s website, affiliate marketing and internet store. For a starter company, if the company has limited resources for marketing, Twitter is the no-brainer. It is very simple when compared with building and maintaining a web and for a business with a website; Twitter will be the biggest sources of targeting traffic (Weber 5).
Twitter has taken internet by storm, though not like Facebook, it has grown to be a powerful news and marketing channel. It is in Twitter that international news is broken. It is considered as a powerful tool used to interrupt people’s thought process and to grab the attention of the customers. Twitter is slowly becoming an integral part of our lives. Twitter hashtags are available everywhere; they are found in main advertising campaigns, company contacts and also in print and broadcast media adverts. There are several success stories for businesses that use Twitter in order to grow. Twitter cannot be ignored because it is hitting the mainstream; customers are on Facebook and they always talk about the business. Business competitors are using Twitter to prospect on new customers and to support their current customers; they also use Twitter to build a strong relationship with their existing customers. This is an implication that if you will not use Twitter to grow your business, then you will miss a lot of significant activities (prodromou 7).
Businesses can leverage on the popularity of Twitter to receive breaking news about their business by announcing their new products, promotional events and in holding Twitter contests. One does not need to be on Twitter to enjoy its advantages; instead it is possible that one becomes a passive Twitter. Twitter can be used to monitor company’s brand name and the competitors as well as key phrases related to the business industry. Twitter can be used for private communication among groups of friends and co-workers in corporations (Prodromou 9).
Twitter is greatly affecting the society we are leaving in a way that has never been imagined. Businesses are finding new ways to leverage the power of twitter to spread information about their brands. It is becoming a serious and common communication channel for business (Prodromou 12). Twitter is instrumental to businesses in the following ways: Creation, expanding and reinforcing your brand, promotion of products, business and self, expanding business audience, networking with like-minded business professionals, network with customers and clients, gather opinions on business products, schedule events and meetings and find new business prospects (Weber 15).
Big companies utilize twitter to push their products to people who may be interested. Marketing people use Twitter to send information about the products of the company. Small shops use Twitter post Tweets about their products and within a very short time, customers will be at the door. Twitter can also be utilized as a free 24 hour consulting hub; businesses can use Twitter to begin a Brainstorming session. Irrespective of the business, companies use Twitter to gain recognition, increase their sales and awareness about their products and services (Weber 16). Twitter is a very useful communication channel for finding, conducting and in managing businesses. A business should only be in position to understand how to leverage on Twitter to reap its benefits. Twitter is considered as a very accessible and simple to use. This allows you to engage people without approval. The power of Twitter is becoming recognized in every front room. Office, shop and boardroom and it is becoming a networking tool with great power (Shaw 1).
Twitter is the latest tool that can be used to make our lives better as well as to make companies very competitive and profitable. Twitter has been used as a public relation tool. It provides for global reach, networking opportunities, endless connections and promotion platform. Various corporations have reported numerous press opportunities because of engaging other Twitteres and the sharing on Twitter platform. Twitter is a powerful and efficient marketing tool. Twitter is considered as a global and human network that is instrumental in the operations. When a business understands how to work with information on Twitter, it can contribute towards enhancing the operations of a company. It is very necessary to note that information spreads very faster on Twitter and also that Twitter is a faster network. Businesses should educate its employees on how to effectively leverage on the use of Twitter to achieve business objectives. When it comes to building a professional team, Twitter is an extremely valuable tool. It helps in bringing people together, in setting up meetings, in meeting customers and in enabling staff to connect together (Weinberg 128).
Businesses can also use Twitter to share knowledge and for collaboration in and outside the company. It enables a company to gather enough business information; this will help the business to grow. Companies utilize Twitter as their customer service too and they are always willing and ready to customer queries. Companies use Twitter to tweet on special offers and deals that cannot be found anywhere else. Twitter can therefore be an invaluable way for good and service to win Twitter through social marketing. There are some companies that have perfected the use of social media in general, and Twitter in particular for public relations. The companies look for people who have issues and difficulties and solve their issues. They connect with the consumers and guide them on how to solve the issues. Service providing companies also use Twitter to monitor the concerns of the customers. All the activities of Twitter are aimed at enhancing brand management of companies (Gilmore 7).
Twitter has become a perfect online tool that has aided businesses in increasing their advertisement practices to better their business. Business is making use of Twitter in promoting their businesses and in providing support and getting feedback that is required by the customers. Twitter fosters interaction between companies and business by helping in making communication and flow of information instant. By using promotional accounts, Twitter offers an opportunity to take advertisement to another level (Colleen 2).
Twitter is also used as a tool for consumer education. It gives customers and opportunity to get what they should be acquainted with regarding to the products of the company. Twitter can be used to run Question and Answer section. Twitter is also becoming a supplemental customer service tool. Companies can easily notice consumers who are tweeting disgruntled things about the company and hence they can send them message to inquire whether they can be assisted and together they will be able to solve the problem. Twitter can also be used to solicit for product reviews and testimonials from the available customer base. This will be a form of market research. If the business for example as something that is not auguring well, they can get to establish what is going wrong and why the product is not performing (Weinberg 125).
Twitter are showing strong signs that it can be a powerful player that business can use to develop strength and presence that it could not be predicted. Online marketing is considered as a fantastic way of building a business. With Twitter, online marketing can be done at the comfort of one’s home, at your own schedule and at your own pace. With Twitter marketing, you can do it without start-up costs. Twitter can be used to provide advice and to promote products across the web as a step to building a successful company. With the ease with which entrepreneurs are using the social network sites to build networks and to keep their market interested and engaged. This implies that understanding of social media is becoming a huge step for online marketers. With Twitter, you can build a brand, promote your products and generate interests in your company and keep people reading about the profile of your company. Twitter has proved to be incredibly addictive and valuable tool for business owners. With Twitter you can find new product users and customers, it has also become a powerful tool of networking as well as an excellent way of obtaining useful information. Twitter enables business to build a deeper relationship with partners, clients and fellow entrepreneurs. Twitter can also bring advice and suggestions to a business from experts and could not be reached. It also brings a steady group of extra web users and it acts as a channel for business to know the people who have visited the site and content has been uploaded. Twitter, cannot however work alone, it must be combined with other social networking sites such as Facebook (Simon 33). It with no doubt that Twitter has revolutionized how business is transacted and operated. Twitter is becoming a reliable partner to many businesses. Businesses that have made use of Twitter have recorded a huge success.
Works Cited
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