Strengths
Innovations- with the help of technological advancement the firm plans to incorporate additional features: metro card, route information and the automated ticket vending. The innovations are important to attract more clients.
Technology- it has greatly advanced. This makes it easier to implement innovations and creativity.
Culture- the firm have a concern for the welfare of workers, technologies and processes.
Strategic capabilities- the new model will integrate the experience of logistics and transportation models which entails training employees for better service provision to achieve long-term success in the transport industry (Walsh, 2013).
Weaknesses
Some of the weaknesses that Google Company faces is having a lot competition. There are quite a number of companies that have ventured in to the technology products and this only means that google has to devices better strategies in order to keep up with the demands.
Structures- this entails developing new models using the existing offices. It may be challenging to clients who are used to the firm operating as a logistic service provider.
Process and systems- it’s quite challenging to alter the existing system to incorporate the new models. Further, the process tends to be complicated (Plunkett,, 34).
Opportunities
Rise in number of users of internet: This presents opportunity for Google since it gets the platform for displaying its ads across the world.
Acquisition to obtain patents: The company ahieves growth by obtaining more patents and the best way to achieve this is by acquiring companies with steady returns.
Driverless electronic cars: the technology in this models could be incorporated in future models thereby forming great technological leap. This presents good image of the firm.
Growth exhibited in electronic industry: the launching of models of notebooks and smartphones allows the company to widen and diversify its specification in the market hence presenting opportunity for more income (Rushton & Walker, 23).
Threats
Rise in number of internet users: the difficulty arises in the process of monetizing users of mobile intent since there is limited space for establishing ads for mobile device; the ads also cost less.
Unprofitable products: The company has ventured in introduction of various products and services with most of them not earning profit to the business. This therefore form burden for the company.
Competitive analysis- the high level of competition globally and locally requires the firm to maintain a sustainable return; otherwise, they risk being faced out. In which case, more capital will be employed when implementing innovations.
Legal and regulatory- being a player in international market the firm faces some complicated regulations and tax liability to comply with.
Work cited
Klincewicz, Krzysztof. Strategic Alliances in the High-Tech Industry. Berlin: Logos-Verl, 2005. Print.
Rushton, A., & Walker, S.. International logistics and supply chain outsourcing: From local to global. London [etc.: Kogan Page. 2007. Print
Walsh, D. J. Employment law for human resource practice. Mason, OH: South-Western Cengage Learning. 2013. Print.
Plunkett, J. W. Plunkett's transportation, supply chain & logistics industry almanac 2009: The only comprehensive guide to the business of transportation, supply chain and logistics management. Houston, TX: Plunkett Research Ltd. 2009, Print
