[First Name Last Name]
The product that I have chosen is over-the-counter (OTC) medicines. Over-the-counter medicines are basically defined as those medications and drugs that a consumer may buy without a prescription of a health professional. OTC differs from the normally prescribed medicines; however, it offer benefits that can relieve pain, aches, and itches at the preliminary stage. The primary consumer market for this would be the health clinics and private pharmacies as there are still risks associated with the non-prescribed medicines and therefore, the dosages should be sold carefully. The major factors that may affect the sale of OTC includes the government regulations, which may restrict the sale of OTC without the prescription or may limit the amount to be sold. The principal factors that are required to be kept in consideration include the demographics, age, income, daily/weekly/ monthly rate of affected patients, geographical coverage, and ease of accessibility (Medline Plus n.d.)
In order to give a presentation related to OTC, I would first organize the information about the prospective customer including the primary information of the company, their potential customer base, and sales volume. Secondly, I would research about the overall sales of OTC within the region and will endeavor to gather the potential information about the weaknesses and strengths of the competitors in the market. I would then prepare the script for the presentation while keeping the perspective of the customers’ need for consideration. When it comes to giving the presentation, I would first offer to listen before pitching. During the presentation, I would reiterate pros of my product in front of the customer as compared to other substitutes. I will then provide the scope of services that our company would offer. Moreover, during my presentation, I will showcase the value and potential opportunities, as well as, leave the price in the written proposal and will not discuss in the presentation.
Meeting up with a client for the very first time could be very overwhelming; however, effective preparation and timely response can turn out to be a success. While meeting up a customer for the first time, I would attempt to maintain a professional, attentive, and welcoming behavior so that the customer will find me approachable for any queries and discussion. I will then allow the client first to ask me anything that is in their head and will then start with a brief pitch. The questions that I would ask would include the following?
What capabilities are they expecting us to deliver?
What is the level of flexibility for product delivery?
What quantity do they usually purchase and what is the period of order and replenishment?
What services and benefits they expect from us in comparison to other products?
After grabbing this information, I would then attempt to relate the advantages and benefits of our offered product and organization to their prospect in order to develop an affiliation. I will also keep the discussion very straight forward and stick to the main points. Apparently, managing the expectation with the offered value is significant to convince the customer to make a potential initiative towards sales. At last, I would dig for a short feedback to estimate the possibility of the sale. I would then request the customer for a follow-up and would allow the client to choose the methods he would like to correspond. This step by step procedure would allow easing up the level of eccentricity between the two and would facilitate customer to at least make the next attempt to dig more into the proposal.
References
Medline Plus. Over-the-Counter Medicines. 2016. Web. Data Retrieved From https://www.nlm.nih.gov/medlineplus/overthecountermedicines.html on June 21, 2016
