Fiscal 2013 Annual Report
The brand name Starbucks is a marketer and retailer. Starbucks is one of the best premium coffee providers in the world. Also, leading the world as a primary roaster. The company has chains in 62 countries worldwide. On the chart of the NASDAQ Global Select Market, the name "SBUX" symbolizes the common traded stocks of Starbucks. The Starbucks is not only a premium coffee provider, but also deals with tea, food and other beverages. The Starbucks products are available at numerous licensed stores, national food service accounts and grocery. The Starbucks has used their trademarks on the company selling products. The objective of the Starbucks Corporation is to maintain and stand as one of the best well-known brand available around the world. The total net percentage of revenues generated for the year 2013 has been calculated as follows:
America 74%, China/Asia Pacific 6%, Europe, Middles East and Africa, 8% and adding 3% by other segments and 9% in channel Development.
Effectiveness of Starbucks Operated Stores
The percentage estimated for the fiscal year 2013 is 79% that is the total net percentage. This has been generated from the company operated stores. However, Starbucks believes in providing superior customer service. Also, the company offers the finest quality of coffee and other related products for their target market. The goal of the company is to expand it’s retail business worldwide. Through this, the company can increase it’s market share in an effective manner. The strategy used by Starbucks is towards the achievement of a bigger market share in the business world. This is workable only through the opening of Starbucks outlets in existing and new markets. Although, several factors will influence the growth of stores in the existing markets. One of these factors include the presence of the mature market.
