- Amazon Preparing Bid for Barnes and Noble?
One believes that Barnes & Noble would be a good buy for Amazon. There are several reasons why Barnes & Noble can be a good fit for Amazon. Barnes & Noble has a massive nationwide retail footprint which Amazon does not have. At present Barnes & Nobel is the country’s largest book retailer chain with 689 retail stores and 674 college stores. It will be a good move for Amazon because its competitors, Apple, Microsoft and Google have invested in real estate to market their products. Amazon will definitely benefit from Barnes & Noble’s retail outlets because it will increase the presence of their retail brands without spending too much on building new stores. Not only will the Amazon books have an outlet but also all the other products that Amazon offers. Being in the book business, Amazon will likewise benefit from the publishing arm of Barnes & Noble.
- As J.C. Penney Battles Macy's For Martha Stewart, Experts Ask: Is She Worth It?.
JC Penney has always been known as a store for the middle-aged market; however, it since a few years back, JC Penney has started to target younger shoppers to hopefully solve its financial woes. But in the 2011 Business Improvement Plan of JC Penney, they identified their target market as middle income white female within the age range of 34 to 54, their husband and children . In short, they would like to be perceived as a family store. This being the case, one thinks that the Martha Stewart brand is appropriate for JC Penney because their target market are the same and the product offerings of Martha Stewart are basically for married women. One thinks that the Martha Stewart brand will create a competitive advantage for JC Penney because it will enhance JC Penney’s image, being a well-established brand.
References
Connor, C. O. (2013, April 17). As J.C. Penney battles Macy's for Martha Stewart, experts ask: Is she worth it? Retrieved from forbes.com: http://www.forbes.com/sites/clareoconnor/2013/04/17/as-j-c-penney-battles-macys-for-martha-stewart-experts-ask-is-she-worth-it/
Ostlund, A. L. (2012, April). JC Penny Strategic Marketing Plan 2012: Product Strategy. Retrieved from library.ndsu.edu: http://library.ndsu.edu/tools/dspace/load/?file=/repository/bitstream/handle/10365/19627/Alisha%20Liane%20Ostlund.pdf?sequence=1
Rosenbaum, S. (2013, March 11). Amazon preparing bid for Barnes and Noble? Retrieved from forbes.com: http://www.forbes.com/sites/stevenrosenbaum/2013/03/11/amazon-preparing-bid-for-barnes-and-noble/
