Classic English Literature
Television is a very powerful medium of video communication. The television programs have a large audience as they are telecasted across geographical borders and help in making complex and rich and diasporas and hybrid recognitions. Television hence serves to be a powerful source of entertainment, education as well as business opportunity. However there is a severe debate ranging on the supposedly positive and negative effects of television.
Television is an important source of entertainment to its viewers. The entertainment may be provided in the form of documentary soaps, make-over and lifestyle programs and CCTV footage. Other than these there has been an increase in the reality based shows aired in television. All these serve as a primary source of entertainment. For children, there are certain cartoon and animated series which serves to entertain them. Other than these, the airing of popular movies also serves as a prime source of entertainment. Television airs a host of game shows and international sports like French open, Wimbledon, Euro cup, Olympics and the like serve as a potential medium of entertainment to niche audience spread across the world. It helps one to connect with the world. Also television can help to fight problems of loneliness as it is a mode of entertainment.
In the developmental environment of young children, television is a significant contributor as it helps in educating children. The educational programs aired on television serves as a positive influence to develop a child’s cognitive senses. Scholars have found that children in their preschool years, viewing educational programs on television have been found to have rapid associations with school readiness, letter-word skills, receptive vocabulary and number skills. Media literary emphasises on the capability to create, understand and access communication in diverse contexts. Researchers have observed that the children of today are far more media literate than yesteryears children. Viewing television and especially educational programs and news channels have helped today’s children to be culturally conscious and educated. However, parental guidance is a necessity as it helps in making children cognitive sensitive to social issues and moral reasoning. Other than these, the news channels also serve as potential sources to educate children and adults and act as a visual media to represent facts and figures. Also television serves as a medium to motivate people for social causes like donating organs. Also television airs important information relating to health and thereby helps to contribute to healthy living.
Television is an important medium for potential business activities. It proposes to earn revenue by airing a lot of informative and entertaining soaps, documentaries and the like. The recent times have witnessed a considerable upsurge in reality and talent shows in television. This not only serves as a medium to channelize the talents and skills of young contenders and bring them worldwide acclaim but also help in potential business earnings for the contributors as well as the participants. Hence, television serves as a powerful business model which not only facilitates budding stars and talents but also provides as a source of income and business. Also there are a lot of channels which serve niche audiences like channels which cater to spreading religious discourses, cartoon channels which are directly targeted to kids, sports channels, news channels and the like. All these have gone through significant restructuring and packaging in their constant competition to provide enhanced and up to date content to viewers.
Thus, television has a major influence in shaping major institutions like religion and church, socialization of children and family, leisure and mass media, public affairs and politics and public security. Also television is a major revenue earner and acts as a profit making establishment to yearly broadcast extensive time on programming. Television helps to relay ideology by diverse features and characteristics and register larger modifications and ideological structures in the minds of its viewers. It in fact helps a viewer to be able to acclimatize to world religion and culture and also helps in the process of acculturation.
