Summary
Highlights the importance of a logo for a nation on global level and to prove the claim, Qatar and its logo by Tarek Atrissi has been talked about and explored.
The article very successfully establishes the significance of a logo for a country and its role in establishing a brand image for a country. A simple calligraphic logo consisting of Qatar written in Arabic as well as Latin serves multiple purposes.
Different people inferred it in different ways and it more or less managed to impress all. It managed to incite a sense of inclusiveness, not only for different and disparate native communities but the outsiders too, including the foreign investors and foreign nationals. It managed to signify the culture, hospitality, modernity of the people of Qatar and made it stand out. It successfully created an image for Qatar
which pulled outsiders towards it and filled the insiders and natives with self pride.
It incredibly improved foreign investments and tourism in the country and made it stand at par with the very best in the world.
The article also briefly talks about the rise of Qatar, Dubai and other gulf countries as economic powers. It also talks about how these countries and cities are fighting the overdependence of their economies on Oil.
Qatar as a nation has really evolved since its independence in 1971. It goes on to prove what good administration and positive intent could do. We can learn some very important lessons the whole story of Qatar. The case of Qatar goes on to show that time is not a constraint and determination coupled with positive branding can do wonders for a country. We should care about Qatar and its rise as it teaches us some very important political and economics related lessons which could impact and improve lives drastically.
