The clothing industry is a sector that has drawn the attention of millions of investors across the world. The industry is very competitive, most people give in to the pressure and concentrate on other lines of business. To keep up with the pace. However, one has to be all around regarding the right prices, producing unique and environmentally friendly products, and using the right marketing channels. One such company that has managed to create sustainable products. The renowned Swedish fashion company H&M in recent times became the leading corporation in the fashion industry to issue a comprehensive report of the designations and places of all of their workshops and dealers, covering approximately 95% of their total volume. The company made a decision to take their obligation to good fashion one stride further expecting to not only affect market tendencies, but correspondingly to urge their opponents to follow their footsteps.
One of the main reason that has made the company progress in sales over the years is that they are not only among the most apparent fashion vendors in the trade, but also the most ecologically friendly. For the subsequent year consecutively, H&M has one of the leading consumers of organic fiber. The second collection line is fabricated of completely ecological materials comprising reprocessed natural fiber and polyester chiffon. The result of their efforts is an assortment of fashionable, Hollywood-stimulated apparels, impeccable for all seasons. Most astonishing are the costs, not only are the clothes sustainable, but they are also reasonably priced, a word rarely when referring to fashion. The collection features both men and women's pieces, with their prices ranging from $35 to $299 (Guidone, 2013).
One important factor to consider, however, is that a company can only produce eco-friendly products if encouraged to do so by the consumer. Louise gives a few points on what individuals should do to promote sustainability. First, he says that to be justly ecological, attires are to be worn again and again without losing their shine. This can only achieve if people purchase classics or something that they love. In case the clothes become unfashionable, it is always advisable to just keep them since fashion styles repeat themselves. Secondly, people should buy quality products that are designed to last by checking on the breaking points like buttons and seams. Lastly, when one no longer wears a cloth simply because the zip is not working, instead of purchasing a new one, someone could just mend it, or re-fashion them by cutting off the torn parts and remodeling the good part, like turning trousers into shorts (Louise, 2011).
Another company that steps ahead in ensuring that the consumer gets eco-friendly products is Adidas. In an endeavor to mend the hole on the invention, Adidas designed a shoe manufactured from recyclable synthetic spider silk with the capability of melting off when one is done with them. Once an individual has worn the shoe for years as recommended by the company, he/ she can submerge them in water and add a breakdown enzyme known as proteinase, and let it diffuse for three days. The protein-built yarn breaks down, and one can run the dissolved shoes in sink – the whole thing but the leather sole, which will be disposed of (Martinko, 2017). It is encouraging to see a corporation like Adidas, the mainstream of whose merchandises are obtained from elastic polymers, to be considering the end-of-life of the product. This is a route in which both business and clients ought to go, sooner than later.
In as much as companies would love to increase their sales, they should consider producing products that are environmentally friendly as a marketing strong point. H&M and Adidas not only offer fashionable goods, but they also deliver environmentally products. The efforts of the company are however not enough; the consumers should take part in the move too by purchasing classics, re-fashioning attires that they no longer wear.
References
Guidone, A. (2013). H&M Commits To Sustainable Fashion ON TUESDAY, APRIL 09, 2013 . Strategic Sourceror, 1 http://www.strategicsourceror.com/2013/04/h-commits-to-sustainable-fashion.html.
Louise. (2011). Create a revolution in your wardrobe. Green Peace, 1 http://www.greenpeace.org.uk/blog/toxics/create-revolution-your-wardrobe-20110801.
Martinko, K. (2017). Adidas' new shoes will dissolve in your sink . Tree Hugger, 1 http://www.treehugger.com/sustainable-fashion/adidas-new-shoes-will-dissolve-your-sink.html.
