This document highlight the salient marketing features of the Lipozene (Amorphophallus Konjac). It is advisable to include that it is a natural extract from the Konjac plant (Lipozene, 2012). Besides that, the customer would also want to know about the side effects that may accompany the use of the product. In case there are no side effects, it is legally permissible to state that in the marketing adverts. Since customers believe what has been clinically tested and proven to be safe, the company may consider including the scientists involved in the clinical tests and the results. Also, the company can include in the advert the ease of use such as once daily, no change of routines and foods, among other aspects. The above points would entice the people by making the product readily believable.
Target population and mode of advertisement
It is advisable to mention whether the product is fit for all ages and gender if that is the case. Evidently, the product is safe for all genders, but may be controversial for use among children. Children may not develop well because the product may interfere with the nutritional uptake. The same case may apply to expectant mothers. However, since there is a label on age limit and other warnings on the package, it is safe to declare it a universal product in the ad details. It is good to consider using various advertising platforms. For instance, since a majority of the people use the Internet, the company can set up adverts on the internet such as a website and also buying ad space in popular sites. The use of television and radio for advertisement can also be effective. The internet, radio, and TV spread information fastest and are proven to be reliable for publication of information.
Reference
Lipozene (2012). Lipozene® Really Works. Retrieved on January 15, 2016 from https://www.lipozene.com/side-effects
