Advertising and Public Relations
Introduction
Our firsthand task for today is to spectate the same situation (as is mentioned in the introduction) at the organizational level and to provide this all with conclusions, facts, and, of course, some regularities. Thus, the company that I have chosen and we are going to comment on here is called «Beggar’s Banquet».
Organization as a Unit
In general, this appears to be a local restaurant and saloon that is placed in East Lansing (state of Michigan). It is claimed that “Beggar’s Banquet restaurant and saloon opened its doors in 1973 with the idealistic goal of being an inclusive, not an exclusive restaurant” (“The History of Beggar’s Banquet Restaurant and Saloon”). According to the majority of Internet sites, this place of entertainment is predominantly estimated around from three-and-a-half to four points. I assume this fact to be an indicator of the restaurant’s popularity among the city dwellers and its guests.
Type of Company and General Information
As it is a restaurant, it is more than just clear that such a kind of organizations is profit-oriented. Otherwise, there will be a constant money-and-assets expenditure. The company (a restaurant in our case) cannot generally exist if there will exist appearance of donations and symbolic tips only. If we just click on the browser’s link and visit their site, we are able to find an extra confirmation of that the restaurant is undoubtedly connected with merchandise; I mean, that they even sell nominative T-shirts with their name.
This establishment provides its visitors with a considerable quantity of wine and great meals. They always try to utilize the freshest ingredients to make the guests satisfied every time they cross the threshold. Moreover, the so-called mix of traditional food and the overseas one illustrates the house more sufficient. We also cannot but highlight the fact that «Beggar’s Banquet» is not a round-the-clock one. This actually proves that it is not an ordinary snack-bar, but the diligent one. Talking about the restaurant’s location, it seems worthwhile to note that the place is suitable enough as it is situated off the main strip in the business district of East Lansing.
I understood that their main vision (including values) is that there is beauty in simplicity. Their interior is very similar to the ones we have already got accustomed to have at our homes. This makes the atmosphere more convenient and pleasant for everyone.
Organizational Links: Competitors
Of course, it is obvious from the marketing point of view that any company will not resort to publish a list of their competitors, moreover, along with their comparative rating. Under such conditions, we are given a wonderful chance to look through either some sites or forums with notifications about different institutions found within the endless Google space. There is a considerable quantity of such feedbacks containing the names of their competitors and some comparisons. “Their competitors – «Nostradumbass», "Return of the Brian, Make America Great Again, Again, #Flawless, and Peaches in Regalia - did their best to keep them from capturing this glory and gain their respective own” (Ricky Wavie). Obtaining around fifty-thousand population, the quantity of at least those establishments mentioned above is adequate.
Mass-media Presence
Unfortunately, «Beggar’s Banquet» is not so popular worldwide; it is even enough to comprehend this looking at the amount of the Internet results concerning its name. One should confess, however, that the figure of seven thousand is fairly substantial. We are capable of finding notifications about them via such social networks as both Twitter and Facebook. Consequently, as we all know, every time an establishment is marked at a place where a lot of people gather to communicate, the bigger is its chance to become more popular.
Communication
It was noted above that this restaurant can be hardly named as the stellar one. Thus, it is clear that the way they are always able to communicate with the public is to maintain their good statistics and image. Consequently, there is no PR-department here. Still, the visitors themselves become their local agents as they discuss and tag the institution’s name. It is often said that the smile must be the best weapon ever. So, its presence on the staff’s faces is a wonderful substitution for all the best actions that other powerful organizations could perform being in the Beggar’s Banquet’s shoes.
Conclusion
Let us finally proceed to the SWOT analysis. The main weakness must be a relatively small visitor flow comparing to bigger cities. As for chief strengths, fresh products, home-made atmosphere and popularity amid both young and mature people meet the expectations of all the members. In order to earn more money and to receive more positive feedbacks, I suppose, the larger list of menu’s dishes should be provided. In addition, the extension of the restaurant’s venue in the near future would come in handy, as the bigger amount of visitors will be able to sit at the same time. The appearance of new participants (future competitors) in the East Lansing’s porterhouse industry can lead to distinct kind of losses for «Beggar’s Banquet». To sum up, I would like to highlight one more time that both advertisement and public relations are very important components when considering the questions regarding marketing actions of any company.
Works Cited
Beggar’s Banquet. About: History. The History of Beggar’s Banquet Restaurant and Saloon. Web. 2011. < http://beggarsbanquet.com/about/history/>
Wavie, Ricky. “Anything is Possible.” Venue: Beggar’s Banquet. Geeks Who Drink. Web. 2 February 2016.
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