Businesses have acknowledged the power and role of Social Media in increasing their customer relationships. Most businesses today whether big or small have social media accounts in their efforts to reach out to more and more customers and take advantage of cheaper advertisement methods. Social Media has several advantages but one of its most significant advantages is its easy personal access to both customers and potential customers as these are available in the personal phones and other devices of the clients.
Full Foods is not an exemption to this as it is also trying to venture out on the utilization of social media to further expand its business connections. For Full Foods, as a starting company and as new to building customer relations through the use of social media, it is advisable for them to utilize first the power of Twitter. So why Twitter? First, twitter is one social media that has the most extensive coverage. Based on the latest twitter statistics by Statisticsbrain.com, to date there are around 554 million twitter users today. Second, it let’s you look for people who might be interested in your product through its advanced search feature. This way, it also let’s you use a hashtag which will help you filter people who may have the same interests as you and while plugging events or ads, Full Foods can use these hashtags. This way, there is a bigger possibility that those who see Full Foods post are really the desired prospective clients. Further, through twitter, Full Foods relationship with their clients can be improved as is welcomes direct feedbacks from their customers. Twitter also has several tools like sendible and hootsuite that makes increasing the twitter community become bigger faster.
Works Cited
5 ways to Use Twitter in Business (2013). Web. n.d. 7 Dec 2013 <http://www.socialmediaexaminer.com/twitter-chats-for-business/>
Statisticbrain.com (2013). Web. n.d. 7 Dec 2013. <http://www.statisticbrain.com/twitter-statistics/>
