Effective advertisement refers to those advertisements that are able to send the message across to its target audience. This effectiveness, when applied to advertisements intended to increase awareness, is translated to action or audience participation. In advertisements of products and services, effectiveness is measured through increase in sales.
Exercise 12.1
- Terrorism is a violent act of creating fear among humans.
Merriam Webster Online Dictionary definition:
The use of violent acts to frighten the people in an area as a way of trying to achieve a political goal
Difference: Almost similar in definition, except for the idea of politics indicated in the dictionary definition
- App is a shortened term for application which means a computer program used for a certain purpose.
Merriam Webster Online Dictionary definition:
A shortened form of the word application refering to a program that performs one of the major tasks for which a computer is used
Difference: The definitions are similar
- Tablet is medicine in pill form taken to cure illnesses.
Merriam Webster Online Dictionary definition:
A small usually round piece of medicine
Difference: The definitions are almost similar except for the shape
- Marriage is the union between two people
Merriam Webster Online Dictionary definition:
The relationship that exists between a husband and a wife or between people of the same sex
Difference: The definitions are similar
- Blog is a written idea about anything that is posted on a Web site.
Merriam Webster Online Dictionary definition:
A Web site on which someone writes about personal opinions, activities, and experiences
Difference: The definitions are similar
- Fairness is the absence of injustice.
Merriam Webster Online Dictionary definition:
Treatment of people in a way that does not favor some over others
Difference: The dictionary definition is more precise
Work Cited
Kirszner, Laurie G. and Stephen R. Mandell. Practical Argument: A Text and Anthology.
New York: Bedford/St. Martins. 2011. Web.
“Terrorism.” Def. 1. Merriam Webster Online, Merriam Webster, n.d. Web. 16 Mar. 2014
“App.” Def. 1. Merriam Webster Online, Merriam Webster, n.d. Web. 16 Mar. 2014
“Tablet.” Def. 1. Merriam Webster Online, Merriam Webster, n.d. Web. 16 Mar. 2014
“Marriage.” Def. 1. Merriam Webster Online, Merriam Webster, n.d. Web. 16 Mar. 2014
“Blog.” Def. 1. Merriam Webster Online, Merriam Webster, n.d. Web. 16 Mar. 2014
“Fairness.” Def. 1. Merriam Webster Online, Merriam Webster, n.d. Web. 16 Mar. 2014
