Business
Should Dr. Min Zaw apply for funding to immediately create the Micro-franchising program and begin to replace the SPH program with this more commercial model? On what grounds should he make this decision?
No
Summarize the argument Dr. Min Zaw should make to PSI/Myanmar Country Director first thing in the morning.
Dr. Min Zaw should inform the PSI/Myanmar Country Director that after reviewing the proposal of acquiring funding to create the Micro-franchising program, and after evaluating the progress of the SPH program, he has noticed that the latter program has been tested and the results reliable. He should also explain that he has noticed the depreciating performance of the SPH program and noted with a lot of concern that improvements are needed. He should also indicate that in his cost analyses, he has realized that the cost of managing the SPH extensive supply chain would be more compared to the savings on field leaders while the SPH program has proved to provide better quality of service. Additionally, the health impact of the current program as well as government cooperation with the same program is considerably admirable. The best advantage that the SPH has over the proposed program is the fact that referrals to Sun Quality Health (SQH) franchise clinics are easier and more convenient using the SPH. Finally, PSI is a no-for-profit organization, therefore, it does not share the same goals as Dr. Min Zaw would desire for the organization. For these reasons, the organization has decided to maintain the current SPH program over the PSI’s proposal.
In my opinion, Dr. Min Zaw should ensure that he reorganizes the supply chain by downsizing the existing small shops to a manageable number.
Work Cited:
De La Cruz, Anna York and Montagu, Dominic. Facing Challenges and Opportunities for Franchised Rural Health Services: A PSI/Myanmar Case Study. UCSF Global Health Group.
