Example Of What Is The Role Of Mass Media In Shaping Public Opinion Essay

Mass media has the power to let people focus on public attention about some issues, and a well-documented influence. The mediated perspective in the world of media has prioritized entirely on the public opinion. The mass media such as television, radio, and newspapers have the negative impact to people. The role of mass media shapes the public opinion because people learn how significant it is to attach the topics based on an emphasis placed in the news; it has the power to set nation's agenda and to focus on the public attention on public issues, and significant in political and social issues as the subject of both speculation and research.
Firstly, the role of mass media is significant in shaping the public opinion because people learn the significant topics based in the news. As considered as the one of the pillars of the society, it shapes the mind of every person exposed to media, and evolved for years actively. People mostly acquire information based on factual events; these events are the public affairs from the media, viewers, and readers. In addition, it influenced the communication process, the understanding, and the perspective on the topics in the news.
Additionally, mass media has the power to set nation's agenda and to focus on the public attention on public issues. The result of the prominent elements of the media agendas influenced the prominent mind of the public. Mass media is a powerful tool because it provides the public the crucial matters on any issues that people could benefit in a positive manner. The news organization agendas have its feature to cover the public issues as scheduled on its respective periods; it is emphasized, and received some coverage as it is noted and described accordingly. There are no relentless agendas presented to the public as good decisions applied. The public agenda focused to the public attention as assessed by public opinions.
Finally, the most important reason is that, mass media shapes the public opinion, and it is significant in political and social issues as the subject of both speculation and research. The summary of the extended influence is facilitated in accordance to research associated with issues that occurred in public, consequently. In a democratic system, it helps the government in making the system accountable, citizen-friendly, and responsive. Without media, the democracy is useless.
Indeed, while the mass media such as television, radio, and newspapers have the negative impact to people in general. In the modern technology, there are much information encountered, and through technology, people can easily obtain the significant events. The combination of human force and technology performed at the best level and standards. The role of mass media shapes the public opinion. At the local level, agenda-settings are found with the pertinent evidence both in the national and local impact with its wide variety of settings all over the world.