Vitalmin C
Vitalmin C
I have chosen to use Vitalmin C as my revised NAB Company basing on the fact that it will be very easy to sell and promote to the clients. Vitalmin C is a non-alcoholic fruit juice that stabilizes vitals and can be used as a quick aid in cases of emergencies such as stroke, heart attack, seizures, and shock.
Revised Mission
The Mission of Vitalmin C is to provide a delicious and refreshing taste that will be beneficial to consumer’s health. Vitalmin C can be used during an emergency or as a preventative solution to reduce the risk of stroke, heart attack, seizure, and shock. Our greatest mission is to provide a beverage that promotes a healthy lifestyle for both men and women of all ages.
Trends in non-alcoholic beverages
Health wellness
The health of the consumers and the target market has been the center trend in the non-alcoholic beverage industry. Consumers have learned to choose products not only considering the prices but also the impact the drink will impact on their health. Soft drink companies such as Pepsis and Coke has been leading in creating awareness on how beneficial their products are to their clients in terms of health wellness. However, there are some gaps that have been emerging when it comes to a beverage that will promote the health of customers irrespective of their health conditions, age, and sex. Vitalmin C is getting into the market to fill this gap.
The Millennial Generation
The millennial generation is smarter and more concerned about their health than the previous generations. The biggest consumers in the market have also turned to be the millennial generation. Therefore, Vitalmin C is putting this trend in the shift in consumer demands by targeting this generation. I have chosen Vitalmin C because it is in the line with what the millennial generation needs. For instance, a beverage that will provide a high nutrient beverage that considers their health and pockets.
Smart Consumers
Unlike in the past, there is the rise of “smart consumers” who demand to understand the process of production and how the products are packaged and priced. This trend is very important in the non-alcoholic beverage industry. With Vitalmin C, it is easy to explain and win the customer’s attention since the process of making the product is easy and the ingredients are what clients interact with in their daily life experiences. Therefore, Vitalmin C will lead the market since it will be meeting the market trends.
Strategic Position
Vitalmin C will be strategically aimed at providing a non-alcoholic beverage that meets the market trends through providing drinks that are healthy for all the generations. To ensure that this strategic position is met, Vitalmin C will ensure that the ingredients of the drink are locally produced and the process of production well understood. Additionally, Vitalmin C will ensure that it direct its clients on the benefits of the product through menus and non-misleading ads.
Vitalmin C Distribution Channels
Direct delivery will be the means through which the products will be channeled to the consumers. The drinks will be processed in different stores located in different locations within the target market. No product will be shipped or packaged for transportation from one point to the other. Direct delivery will ensure that health concerns that the company considers as an essential trend in the market are considered effectively. However, in case there is the need to move the products from one store to the other, there are factors that must be considered such as temperature and the hygiene of the packaging tools.
Risks
The major risk Vitalmin C faces is a competitive risk. There are many companies which are already getting positioned in the non-alcoholic beverage industry. Vitalmin C will mitigate this risk by ensuring that the products are the best with the highest quality ingredients and also cost effective products. Apart from competition, Vitalmin C faces regulatory risks. Non-alcoholic products must meet some regulatory demands that failure to do so, the business might find itself at the receiving end of laws of the land. To mitigate these risks, Vitalmin C will ensure that it follows all the regulatory provisions through consulting the relevant authorities to familiarize it with all the regulatory demands. Finally, Vitalmin C might face a risk of higher demand than supply. Customers might demand the products at a higher pace than that of production. To mitigate the risk, Vitalmin C will ensure that it employs the adequate number of staff and maintain a flow in the production of the drinks.
SWOT Analysis
