The positioning strategy for the new product in the market will focus on various attributes. Firstly, the positioning of the product will start by focusing on the product features during the designing and development of the product. This strategy will involve conducting a research on the target customers to identify their preferences then designing a product with unique features that match their tastes. This is to mean that the new product will have distinctive features from all the other products. This will promote the attractiveness of the product in the market as customers will have interests in a product that is conscious of their tastes (Rogers, 2001).
Besides, communication will be the next step of placing the new item in the market. This strategy will be key in alerting the customers of a new product with unique features. Also, it will assist the customers in understanding the use of the product and where they can get it once they develop the will. This is a competitive strategy which involves placing the new product in the market before the other competitors venture in the same. It helps in winning the trust of the customers and making them develop interests on the new product thus persuading them to buy the product. In so doing, the customers' will be attracted to the product something thus bringing many customers in the bracket.
Finally, the positioning strategy of the new product will also focus on the characteristics of the various market segments. In other words, it will take care of the cultural practices of different market segments targeted. This means that the product packaging will use cultural symbols depending on the market segment targeted. It is a good strategy for ensuring the acceptability of the new product by various target groups by conforming to their norms and customs.
References
Rogers, S. C. (2001). Marketing strategies, tactics, and techniques: A handbook for practitioners. Westport, CT: Quorum Books.
