Mass Communication sets or perpetuates some gender agendas.
Mass communication provides an enormous influence on today’s society. It is something, which influences people thoughts, ideas, and attitude. It deals with art, paintings, films, music, and language. It ruins all the censorship that influences people during many centuries (Tedlock). Today, such things as movies, the TV, has a massive influence on the generation. In particular, it influences children. Movies today promote the adult way of living. Maybe they do not describe it completely but still provide a great example of everyday life, which little children see. Still, the TV has its censorship, which splits both relevant and non-relevant for children media. The same we have with music content. Adult music is often blanked or resampled in order to avoid parent’s displeasure (Tedlock).
Mass Communication influences attitudes and opinions about gender, race, and sexuality.
Even in our modern society, women are always expected to be a minority (Dow &Wood, 2006). No matter how hard all the women’s movements act and try to influence our society we always see them as a minority. There are a lot of different scientific and social approaches that tries to study and influence this process (Dow &Wood, 2006). Still, people cannot do much in order to influence it. Race and gender stay the most controversial topics in our time.
Media tries to convert these issues into something positive. For example, they describe black women as good mothers and homemakers (Dow &Wood, 2006). Nevertheless, it also provides a negative monotonous vision. Mass Media tries to provide the best vision. Still, it is disturbing to see how it embodies black women in hip-hop music videos. There we can see them as the objects of males pleasure.
In a nutshell, we would like to admit that no matter how hard the Mass Media will try to provide the best way of describing a certain gender or race it will always found people who will see something negative.
References
Dow, B. & Wood, J. (2006). The SAGE handbook of gender and communication (1st ed.). Thousand Oaks, Calif.: Sage Publications.
Tedlock, Barbara. (n.d.) Encyclopedia of Sex and Gender Media. 980-982 p.
