Kenneth Cole Productions
One of the key traits of an emotional intellect, sales culture is that some companies have a sense of social responsibility out of their sales employees being generous. It is important for a company to engage itself in corporate social responsibilities not only to strengthen its brand and increase sales but to show the community that it cares. Kenneth Cole productions Incorporation is a fashion house based in the United States that was founded by Kenneth Cole in 1982. The company designs and sales women and men shoes, clothing, and other accessories. The Incorporation since 1985 has been involved in supporting AIDS awareness, public as well as research. The company makes use of its fashion designs to promote awareness together with helping fight numerous issues facing American societies. Kenneth Cole Productions Incorporation established an Awareness fund to deal with AIDS pandemic in the country. The initiative is not for profit and makes use of events, merchandise, partnerships, together with its blog site for social responsibility to encourage, empower, and celebrate social change and service volunteers acts. The total amount received from the activities and the Awareness Products is channeled towards the fund. This is one of the corporate social responsibilities undertaken by the company that has helped it had a successful brand in the American market. The company has nearly five hundred million dollars’ worth of sales (Liodice, 2010).
Engaging in corporate social responsibility makes customers buy shoes and other accessories made by the Incorporation. Giving back is a sign that the company is not only for profit, but it cares about its customer's well being. The social responsibility undertaken by the corporation targets everyone in the country. AIDS is one pandemic that has been faced by the nation. The social responsibility will assist in reducing the number of individuals succumbing to the disease as well as increasing awareness. Therefore, customers are geared towards purchasing the company’s merchandise to support it and back up its social responsibility.
References
Liodice, B. (2010). 10 Companies With Social Responsibility at the Core. Adage.com. Retrieved 19 May 2016, from http://adage.com/article/cmo-strategy/10-companies-social-responsibility-core/143323/
