Managing the gods in our lives
Idleman has talked about god of food and god of sex in her book. Food is generally good because it helps in the physical growth, but people must desire to have the food that will nourish their souls forever. People often get hungry after eating, meaning that they want to eat time and time again, but its because they already chose to worship the god of food that control them. On this note, they should yearn to replace that god with the living God, and surely they will realize how good is the Lord (Psalms 34: 8). Besides, Matt 5:6 reminds us that those who hunger will be filled. When it comes to sex, people value it more than they value the giver of the gift of sex. In Gen 2:24, God recognizes sex is good when he says that a woman and a woman will unite into one, but they should not worship the god of sex over the giver of the gift himself (Idleman, 2013).
The devotional given about the god of sex and food applies excellently in marketing and advertising. The objective of marketing and advertising is to attract as many customers, but it should not be in a way similar to a god. Therefore, when making advertisement for food for example, marketers should remember to mention things like, how many times the food should be taken per day or per week, as well as the amount. They should also include the negative effects of food such as health risks like obesity, so as to prevent them from consuming too much. They should also consider things like, “Eat for Nourishment, Not for Satisfaction” and this will make people manage their modes of eating. On issues to do with gifts, and they should mention the age limit required for gifts, may it be a game or a toy as well as the recommendable time to use it. This will enable parents to manage how they should be used, to prevent children from obeying the gifts are disconnecting themselves from their social connections.
References
Idleman, K. (2013). Gods at War: Defeating the Idols that Battle for Your Heart. Harper Collins.
