Primary Audience
The primary audiences of Mayo Clinic are people searching for information on clinical healing for themselves or their loved ones. On the other hand, the CDC’s primary audience is general public, media and medical professionals. CDC works to provide information of latest public health issues and safety via controlling and preventing diseases, disability and injury. The audience who visit Mayo Clinic are searching for information on diagnosis or prevention of diseases or the ways to treat diseases. The primary audience at CDC is aware that articles and information shared on the site would help them to remain aware about the latest issues in public health. In the cases of both Mayo Clinic and CDC; the age, gender, and cultural background of the primary audience cannot be limited to a specific group. The educational level needs to be internet savvy for both CDC and Mayo Clinic, and the occupation has to be medical in the case of CDC.
Secondary Audience
The secondary audience of Mayo Clinic can be researchers, teachers, students, etc. who are looking for information of various diseases and their symptoms, diagnosis, treatment, and prevention. In case of CDC, the secondary audience would be people medical researchers, students, social media enthusiasts, etc. who are either searching for information or stumble upon the latest developments in the public health field. Information found on both the websites is useful and credible; therefore, it can be used by medical students for practicing, blog writers for citation, data junkies for medical statistics. Also, information published on both sites can be used for sharing important public health related information with a nationwide audience.
Persuasive Strategies
Mayo Clinic provides detailed information on several diseases and the ways to diagnose, treat, and prevent them. Therefore, they are able to attract audience on the basis of the detailed information they share with the information hungry audience. The CDC works as a federal agency that provides information on public health issues and warns them about the latest issues in healthcare and the actions people need to take. CDC is always claiming on health related issues as they aim to keep the audience aware and ensure diseases are controlled. Mayo Clinic provides detailed information to help people, they do not make public statements. CDC is responsible for connecting with their audience as they are a federal agency tasked with controlling the spread of diseases, meaning they work to connect with their audience. Mayo Clinic aims to connect with people as they provide reliable and medically tested information to help its audience.
Technical Language
Mayo Clinic ensures that they simplify their language for their audience to understand and take tips from the website. The CDC provides information with technical language as it is their job to provide detailed information on public health issues. Mayo Clinic uses simple words in their articles and jargon is rarely seen as part of their content. The CDC often uses words that are related to medical and healthcare profession as they are a government organization and they rarely simplify words for their audience. For example: the Zika Virus is the latest healthcare issue, but commoners are still trying to understand the name of the virus and its symptoms.
Length of Message
Mayo Clinic uses short sentences to ensure their audience can easily understand their content. CDC uses press releases and informational articles through their blog to share information of latest public health issues, where the length of a sentence can be long sometimes. The paragraph length is short and precise are Mayo Clinic and varies in case of CDC, which uses both long and short paragraphs. The logic behind the length of the paragraphs is due to the audience targeted by the sites; Mayo Clinic targets general public and CDC targets general public and medical professionals.
Mayo Clinic uses informal language in their content as they aim to bring patients in need of help close to their doctors. CDC uses formal language and often uses press releases to share information with the public and the media. Mayo Clinic is informal as it is a not-for-profit organization and CDC is formal as they are a government agency.
Advertising
There is no advertising on the CDC website as they are restricted to run ads on their platform. Mayo Clinic often uses advertising on their sites and it is one of their sources of revenue.
Use of Tables/Graphs/Figures
Mayo Clinic rarely uses tables, graphs or figures on their website, whereas CDC uses tables, figures and graphs regularly. The use of graphs, tables and figures used by CDC help them to better explain information and statistics from different periods.
