Nowadays, hashtags have overloaded the world. People are using hashtags on social media right and left, but not very many people pause and think about how using of hashtags has evolved the English language. It is easy to use hashtags: it is enough to add sign figure # before any word or before the phrase typed without gaps, and they will automatically turn into a hashtag. In search result on this or that hashtag you receive all messages or pages with the same marking from other users. As it was noted above, most of content marketing specialists understands possibilities of hashtags. In other words, they know why to use this functionality of social networks. Hashtags increase coverage of audience, increase recognition of a brand, help to draw attention of clients to any event or a trend. Another matter, not all marketing specialists know how to use hashtags in practice.
As it was noted above, most of content marketing specialists understands possibilities of hashtags. In other words, they know why to use this functionality of social networks. Hashtags increase coverage of audience, increase recognition of a brand, help to draw attention of clients to any event or a trend. Another matter, not all marketing specialists know how to use hashtags in practice.
All in all, hashtags have changed the language by helping people communicate in a simpler and faster way. Instead of writing out sentences in the captions, spending 10 minutes coming up with what to say, nowadays, it is just much easier to write a simple hashtags which includes just a word or two and does not take much time to come up with. Moreover, it has a lot to do with a younger generation; therefore, the English language has evolved to fit the society.
References
Highfield, T. & Leaver, T. (2014). A methodology for mapping Instagram hashtags. First Monday, 20(1). http://dx.doi.org/10.5210/fm.v20i1.5563
Mohammad, S. & Kiritchenko, S. (2014). Using Hashtags to Capture Fine Emotion Categories from Tweets. Computational Intelligence, 31(2), 301- 326. http://dx.doi.org/10.1111/coin.12024
Page, R. (2012). The linguistics of self-branding and micro-celebrity in Twitter: The role of hashtags. Discourse & Communication, 6(2), 181- 201. http://dx.doi.org/10.1177/1750481312437441
Reed, P. (2013). Hashtags and retweets: using Twitter to aid Community, Communication and Casual (informal) learning. Research In Learning Technology, 21(0). http://dx.doi.org/10.3402/rlt.v21i0.19692
