Approximately 250 million tons of waste were generated each year in America which implied that 4.5 pounds of waste are produced per person per day. Apparently, trash disposal is an aggravated issue that necessitates utmost attention as household wastes kept unceasing with population growth and industrial expansion (EPA 2009).
As a CEO of a large waste management industry that manages 20 million customers using the existent 273 municipal landfills along with 91 recycling facilities and 7 waste-to-energy facilities, critical business has to be conducted irrespective of systematic protest against the current landfill practices of the company. Evidently, customers tend to minimize the volume of wastes to landfills and practically shift from unwanted disposal to reusable wastes which they often require to be sorted and recycled for the reusable purpose (e.g. yard clippings and wood) whereas, profit making always remain central to our business. Thus, organic wastes constituted about one-third of the material sent to landfills and poses significant challenge to waste management business.
Since we have acquired large power-generating incinerator plants, I will ensure the improvement of waste management services and to enable companies and wider customers to manage and recycle their waste and hazardous materials sent to landfills such as electronic waste that leak lead and mercury that often prompted environmental threats. Concisely, I will logically consider the advocacy groups’ formal protest as an avenue to re-educate the customers on the importance of properly waste disposal and management and re-negotiate flexible terms and condition that will earn the company an opportunity to do better. Therefore, we will not fight our critics. Rather we will focus on our business and innovatively wooed customers like Subaru and Walmart to efficiently dispose their waste at a far reduced cost rather than spending billions of dollars on zero waste disposal research programs.
Finally. I will impose a slightly lower cost of collecting and sorting of recyclable materials to encourage customers and minimizes company losses through improved practices that meet customer expectations, thereby introducing smarter ways to make more profit on high-cost recycled materials that satisfied environmental requirements.
Works Cited
EPA, U. “Municipal solid waste generation, recycling, and disposal in the United States detailed Tables and Figures for 2008.” US Environmental Protection Agency (2009).
