Introduction
Steps towards the creation of a successful e-marketing strategy
Marketing environment
Environmental framework identity
Strengths and the weaknesses of the business Environmental framework identity
Formulation of the business marketing plans.
Marketing strategies based on the business Niche and target markets
Positioning and differentiation strategy
Domain name and SEO strategy
The Business Cost analysis
Development of the business ideas
Creation of a business website prototype
Creation of a wire frame and a navigational outline strategy
Creation and the analysis of the social media strategy
Creation of a business email newsletter.
Identification of business matrices in the business success analysis
Development of a measurement strategy
Creation of the online metrics and analytical criteria.
Conclusions
Analysis of the general layout, style and the appropriate e-marketing activities.
General analysis of the e- marketing process
1.Introduction
E- Marketing Process
E-marketing is a comprehensive strategy, which involves the use of the internet and closely related web sites and technologies to market, and sells the produced goods and services. E-marketing is a process that employs the practical procedures, also known as the E-Mark-planning, to strategize and even analyze the whole process of e-marketing for a tour agency (Krishnamurthy, 2006).
Steps Towards the Creation of a Successful E-Marketing Strategy
E-marketing depends on the adoption of the best steps and their implementation. The development of a strong e-marketing strategy is very important so to the enhancement for the business goals and objectives. The process involves the identification of the target market and the creation of a firm and reliable network that customers can use.
The development of the website should be accompanied by the consistency in the marketing process, where customers are ensured of a continuous flow and availability of good and quality products. The seller- customer relationship should always be kept alive and strong. The relationship determines the extend into which a business is able to sell its products, and the lifespan in which the relationship between the client and the seller lasts (Wilson et al, 2001).
Marketing environment
The e- marketing environment is very important in the realization of the set goals and objectives. Any business that ventures into the whole process of e-marketing should be able to identify its operational environment. The marketing environment gives the business its foundation as well as its ability to grow and even develop. Businesses should have the ability to give a definition of their business environment as well as the development of a strong relationship with the environment (ZeithamI & Valarie, 1984).
The business environment is usually defined by certain characters such as the competitive aggression, which is typically determined by other companies that sell the same goods and services in the market. The firm should be able to show the ability to give a competitive and internal efficiency in its resource allocation process (Khan & Khalique, 2014). The business environment is also characterized by the competitive mollification, which is usually determined by the will of the firm to control its operation and activities, so as to be at peace with its competitors.
The public relations is also another business environmental factor. Businesses tend to operate in areas where there is a positive mentality and understanding by the general public. The business environment is generally characterized by the application of three major strategies, in the event of maximizing its operations. The strategies include the Strategic Maneuvering, which incorporates the diversification of its products and the domain selection process. The other strategy that business employs is the application of the Cooperative Strategies, which usually relies on the use of the implicit corporation, by the use of patterned and highly predictable behavior. The Cooperative Strategies also uses the contracting, coalition and the Co-optation strategies (Nicolaescu, 2012).
The last strategy that businesses apply in their marketing and business environmental strategies are the Independent Strategies. The independent strategies lay a lot of emphasis on the use of the competitive belligerence, de-marketing strategies, the competitive mollification, the dependence development, the voluntary actions, as well as the political and legal actions in the business environmental framework strategy management (Kelliher & Henderson, 2006).
Environmental Framework Identity
The identification of the business environmental framework is very essential for the development of the business goals and set objectives. Any business that analyses and identifies its environmental framework has the potential to develop and even make its goals achievable. There are various elements that a business should pay attention to; in the process of developing its set goals and objectives.
The organization should pay a lot of attention on its roles based on the relationship it has with the clients, such as the customers, competitors and the suppliers. The flows of capital, money and information give the basic understanding of the organization. The business environmental framework identity is based on the e-business models and the e-business initiatives such as the target market, the IT development, as well as the means of marketing and customer relations (Fielt, 2013).
The framework identity also lays emphasis on the customer relations, the distribution channels, and the availability of the key resources, as well as the revenue streams. The process also depends on the costs incurred as well as the level of partnerships in the organizations. The strategy is also reliant on the market structures, the competitive strategies, the value network of operations, and the market segmentation process (Soliman & Affisco, 2006).
Strengths And The Weaknesses Of The Business Environmental Framework Identity
There are various strengths and weaknesses associated with the general business environmental identifications process. The process of environmental framework analysis is usually based on the leadership strategies. Leadership in an organization is considered a vital link between the formulations and the implementation for the organizational goals. Many organizations depend on the leadership to enhance the implementation of key –policies as well as the attainment of the set goals and objectives in the organization (Azhar et al, c. 2005).
The development and the analysis of the organizational goals is based on the ability to identify, and even change the whole operational process in the business operational activity. Leaders provide the necessary support and the linkages between the employees and the set objectives of the organization. The leaders also give the required to offer the vision for the organization, which acts as the basis of operations and filling of the organizational gaps (Gupta, 2013).
The business environmental framework identification is however, associated with various challenges. These challenges might emanate from the competitors or even the general business operations. The implications of the strategy formulation might face a lot of challenges that emanate from and without the organizations. The organizations might also face various constraints such as the financial, management as well as the time frame. The business implementation of its strategies might also be challenged by the financial assessment, the workforce appraisal as well, as the legal authority appraisal (Augustine & Agu, 2013).
Formulation of the Business Marketing Plans.
The formulation of the business strategies is always based on the set goals and objectives. The process of e-marketing process is based on the process of strategizing the sales program as well as the process of analyzing the market structure. The formulation of the business marketing plans is based on the process of acquiring customers, analysis of the audience and the fundamental understanding of the market organization (Hochman, 2015). The business also focuses on the evaluation of the website and the general process of analyzing the real problem.
The marketing process relies on the Search engine optimization (SEO). The whole process relies on the whole process of configuration and processes of the various issues such as the domain names, the Robots.txt files, as well as the operations on the content management system (Olenski, 2014).
Determination of the target customers helps in determining the product flexibility and the financial and the non-financial measures, which enhance the organizational development and the differentiation strategies. The marketing strategy also focuses on the quality of the products, and the ease of access of all products that are based on the website. The business stimulates all its activities through the process of ensuring customer satisfaction (Spencer et al, 2009).
4. Marketing Strategies Based On the Business Niche and Target Markets
The e-marketing strategy based on the business environment focuses on all customers that rely on the internet for sales. The business tries to maximize the customer satisfaction through the operation of websites that promotes equity and equality in the society.
Positioning and differentiation strategy
The process of positioning the business relies mostly on availability of customers. The business also relies on the availability of internet users, internet connection, and the electric power which are key components of the business operations. The business differentiation strategy also is accomplished on the factors such as the differentiation of the products and services making the business a unique and reliable source in the market. The cost analysis and effective leadership is very essential I the process of attaining the set goals and objectives. Product novelties, high level of customer approachability, strengthening of the management and the marketing team are also a major strategy to the achievement of the set goals (Aliqah, 2012).
Domain name and SEO strategy
The process of domain creation and SEO creation is based on various factors, creation of a locals page, which contains all the available search engines, for yahoo, Google and Bing. The creation of the local page also incorporates the telephone numbers, location area, as well as the customer care location, numbers and places. The second point is the optimization and the categorization of the search page. The optimization includes the entry of the location details, contacts, and even well groomed photos (Olenski, 2014).
There should be clear and accurate business credentials, that includes the mostly referred strategy of the NAP (Name, Address and phone number).
The Business Cost analysis
The business costs are analyzed in relation to the facts and information provided on the website. The man power needed the technical expertise, the machinery required, and the available materials and capital. The businesses are based on the facts that there are expenditures that have to be incurred. The cost- benefit analysis should be done on the viability of the project as well as the expenditures that are to be incurred in the process. The project should only pick the best e-marketing strategies that use fewer efforts and fewer resources, hence fetching higher profits and better customer satisfaction in the market.
5. Development of the business ideas
The creation of the business idea is based on the availability of the people who are willing to purchase commodities online. The technological advancements are critical in the e-marketing business. The evolution in the internet market, which enables people to use internet at any place is a major contributor in the e-marketing business. The business then developed on the availability of resources and personnel that was a major contributor to its success.
Creation of a business website prototype
The creation of the business website prototype was a drive to achieve the organizational goals and objectives of attaining many customers. The business website was a representation, which contained various goods and services, that customer’s would be able to access. The prototype had the following representation;
The business name was onlinesale.com. The domain is based on the range of commodities that are available. The SOE is based on some strategies such as Outreach Tactics, generation of better ideas, simplicity in the generation and the operation, as well as the inbound marketing strategies. The website prototype also uses the NAP strategy, of the name, address and the phone number. This identification strategy process ensures that clients find it easy to identify and even locate the business website.
The online.com website creates the best business opportunities for the whole society who want to access the website. The website uses the following information and database to create a more attractive and pronounced entry to the market.
The “Travel with us” website will have a website prototype with the following details, that would enable its clients to have an efficient and even easy method of meeting with the company.
Creation of a wire frame and a navigational outline strategy
The creation of the wire and the navigational outline strategy is important for the creation of a business analysis. The wire frame is the visual representation of all the content s found in a website layout. The wireframe enables the organization and the development of a website to be clear. The creation of wireframes enables the designers to have ease in the development of the websites, and make the necessary revisions with a lot of ease.
Wire framing is very essential in a website creation because it enables the designers to have more morale. Framing also enables the development of all the elements that need to be coded within the structure. Framing is fundamental for the adaption and the analysis of the general website layout. The wireframe should be simple, focused on the desired outcome, ensure security of the content as well as the creation of a full- frame scale (Shafer, 2009).
6. Creation and the analysis of the social media strategy
The creation of the social media strategy is very important in the process of attaining the set goals and objectives. The social media strategy enables the business to set right its goals and priorities. The set goals should be SMART, that is, they should be Specific, Measurable, Achievable, Realistic, and Time conscious (Daoud, 2014). The social media strategy also enables in the process of identifying the ideal and the most reliable customers. It creates the ability to set the business objectives and goals easily.
The strategy enables in the selection on channels of marketing and distribution, as well as creating the content strategy. Research and information collection is important for the attainment of the set goals. Resource allocation, as well as the distribution of responsibilities is set right by the social media strategy.
Creation of A Business Email Newsletter.
The creation of the business newsletter is important in the process of developing the various components of the organization. The business enables customers to be able to communicate and even exchange their ideas through the set mail. The mail also acts as the main door way, via which complaints and compliments can come through to the organization.
7. Identification of Business Matrices in the Business Success Analysis
The analysis of the business success is based on the matrix identification. The Competitive Profile Matrix (CPM) is a major determinant in the success evaluation of an organization. The organization is able to attain its level of success based on the productivity of the competitors, which is determined by the Competitive Profile Matrix (Jurevicius, 2013).
The Competitive Profile Matrix (CPM) is used to determine the weaknesses and the strengths of a business, in comparison to its competitors. The success and the failures of a business is therefore determined through the application of Critical success factors (CSF),the critical weight of the measured aspect, the ratings of the aspects, as well as the scores attained from the measured variables.
Development of a measurement strategy
The development of the project is usually based on the measurement strategies. The business success will therefore be determined by the attainment of the set goals and strategies, the development of infrastructure, and the technological advancement, as well as the suppression of the competitors and other key market players (Cadle et al, 2010).
Creation of the online metrics and analytical criteria.
The creation of the online matrices is important, in the process of determining the success, and the progress of a business. The matrices are known as the Strategy-based matrices, grouped further into two, known as the policy-based matrix strategy, and the goal-based matrix strategy (Ross & Lam, 2012).
The goal-based matrix determines whether the organizational goals and objectives are being attained or not. The policy-strategy matrix determines whether the organizational set policies are being followed and attained.
8. Conclusions
The process of determining and developing the e-marketing strategy has been a success, based on the various variables that are vital and major contributors in the process. The creation of the e-marketing is a process that needs dedication, and a lot of patience for anyone to go through.
Analysis of the general layout, style and the appropriate e-marketing activities.
The process of e-marketing can be said to be a success and a process that employs a lot of will and zeal, in the process of attaining success, the set goals and objectives, as well as profits. The e-marketing is a wide field that needs a lot of exploration, via the appropriate media, and channels.
General analysis of the e- marketing process
E-marketing is one of the emerging strategies and fields where people can meet. It is a venture that creates opportunities and one which needs a lot of exploration, and diversification.
The “Travel with us” company therefore has better chances of diversify and develop its management and business strategies by the use of e-marketing strategies. The “Travel with us” company can employ the various components that are identified in the report to enhance its popularity, with the town of Huddersfield and beyond. E- Marketing will enable the company to develop a strategic and even a stronger bond with its clients, based on the understanding and the familiarity with the clients.
There is easy communication and development of the whole strategy in the traveling business. Clients will have the ease of accessing the customer care as well as the travel agency through the provided details, on the website. The details given of the company, and the application of the strategic e-marketing procedures will enable: Travel with us: company to have a fast and efficient growth both to the tourism sector as well as the traveling agency itself.
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