Procedures for Managing Service Quality of TravelBurma App
The assessment of the service quality of TravelBurma App is critical for the business in order to find out and manage the quality that is being delivered to the customers against their expectations. TravelBurma App will use a comprehensive set of Service Quality Management procedures that will provide details about the overall superiority and quality of the services perceived by the customers. The fundamental service quality dimensions for TravelBurma App will be Reliability, Responsiveness, Assurance, Convenience, and Tangibility (which will involve facilities, accommodation, equipment, vehicle, and appearance).
The service quality of the application would be measured and assured through SQA (Software Quality Assurance) process, which will remain an integral part all through the different attributes and functions of the entire software development cycle. Further quality control will be achieved through Testing, Application Verification, and Validation. Testing methodologies will involve Static Testing, Dynamic Testing, White-Box Testing, Black-Box Testing, Compatibility Testing, Regression Testing and Performance Testing, management and control (which will involve Stress, Load, and Volume Testing, Management, and Control) (Williams & Buswell, 2013).
Suppliers Alliances & Partnerships
TravelBurma App will get into an alliance with numerous traveling agencies, visa processing department, embassy, hotels, lodges, and airlines. TravelBurma App will offer and sell its services to these services as an additional source of traffic and convenience for customers. TravelBurma App will also get into partnership with these authorities for offering additional amenities, convenience, and discounts to the customers availing their services using TravelBurma App. This would help them to get additional traffic through TravelBurma App. The similar services department and authorities are the suppliers of TravelBurma App too (Mok et.al, 2013).
Marketing, PR & Crisis Management of TravelBurma App
TravelBurma App will be marketed using a set of integrated marketing communication tool involving digital media, print media, content marketing, word-of-mouth, social media marketing, and guerilla marketing. The PR will be undertaken through PR communication specialist who is capable of communicating directly and indirectly with the target audience. It will be achieved through the ‘News & Updates' features in the application that will not only keep the users updated with any relevant news that could affect them directly or indirectly but also serves as a communication medium between the management and users. It will also help in maintaining a positive image and strong relationship with its audience. As far as crisis management is concerned, it will be done using an Easy-to-Manage Knowledgebase that will be based on knowledge sharing between all the agencies and have rapid functionality, instant locating ability of the users, and fast dissemination of information among the authorized contributors and users (Potena et.al, 2016).
References
Mok, C., Sparks, B., & Kadampully, J. (2013). Service quality management in hospitality, tourism, and leisure. Routledge. Retrieved on January 11, 2017
Potena, P., Crnkovic, I., Marinelli, F., & Cortellessa, V. (2016). Software Architecture Quality of Service Analysis Based on Optimization Models. In Intelligent Decision Making in Quality Management (pp. 421-446). Springer International Publishing. Retrieved on January 11, 2017
Williams, C., & Buswell, J. (2013). Service quality in leisure and tourism. CABI publishing. Retrieved on January 11, 2017
