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The article by Hitesh Bhasin is one of the latest news update on the service marketing. The article is directly related to the field of study, and it is very thought provoking. That is why I chose it.
It is said in the article that services have zero inventory. This article made to think about the non-recurring services and the peculiarities of the service marketing in this case. Once given services are sold forever. The service business perishes, so the marketing strategy in this sphere should be built accordingly. That is also meant that some services like haircut or doctor treatment cannot be saved for the later time. The client will go and get the service, which is necessary to him. The matter is only where he will get this service. The main task of the service-marketing managers is to create the image of the best variant and the best option for the customer.
I chose this article, since it gives marketers a clue about the perishability in services business and some starting ideas of developing approaches. Previously I have never seriously realized that some services are non-recurring and the strategy must be wisely built to create enough demand. This will provide the company with the constant clients.
Overall, the given article delivers the notion of business perishability is a deep field of research. Knowledge and study of this material in the future will help marketers in their work and further researches.
Reference
Bhasin, H. (2016). Perishability in service marketing - Service perishability. Marketing91.com. Retrieved 27 January 2017, from http://www.marketing91.com/perishability-services-marketing/
