Taking Stumptown coffee into Spain’s markets possesses potential future opportunities to the company’s operations. In future, the company will have attained global operations because Spain is one of the largest exporting economies. Thus, Stumptown diversified operations will be extended beyond Spain’s market. Besides, Spain is to companies overseas which eradicate any restrictions in extending business operations globally. Conversely, Spain greatly appreciates the food and drink sector, which has led to increased demand for products such as coffee. The demand for such products is very strong following the huge numbers of tourists, expats and Spain market accepting the products (Bentolila, Juan & Juan 13). As a result, Stumptown has an opportunity of attaining a greater customer base and popularity with its product. Nevertheless, the company has a potential in obtaining long-term sustainability. Spain is keen in focusing on the nation's education and training levels, such that it ensures proficiency in all skill levels attained in the learning institutions. As a result, Stumptown will attain employees with strong skill base alongside the increased customer loyalty, hence, its sustainability. On the other hand, the company Stumptown has international opportunities in attaining global popularity resulting from extended global operations executed in Spain. Also, due to technological and infrastructural development, Stumptown has added opportunities in establishing new stores around Spain as it has a large market.
The key to success for Stumptown Coffee in Spain
Spain provides extensive market opportunities for the Stumptown coffee that are essential in ensuring the success of coffee marketing. Spain provides a huge market for coffee an implication that there are increased customers, hence, increased sales which reflect organisation’s additional profits. As earlier stated, Spain is characterised by extensive traditional stores and retailers’ markets which comprise of the supermarkets, hypermarkets and grocery stores. As a result, Stumptown will be required to produce more coffee to meet the increasing market demand for their product. Nevertheless, Spain has a diversified and a strong communications market which supports online marketing of products (Arevalo 8). There are advancements in the telecommunication services and the IT content. Following the incorporation of networked global operations, Stumptown will easily integrate its operations easily to those in Spain. Through extensive online marketing and effective and efficient telecommunication services, Stumptown will easily and quickly adjust its market operations in Spain. By so doing, the company’s productivity will be enhanced, hence, meeting its business objectives.
Recommendations in taking Stumptown Coffee to Spain
Stumptown should be keen and accurate in meeting the needs and preferences of the customers in Spain. As earlier stated, Spain Republicans greatly values drinks and foods. Therefore, to develop a strong customer loyalty and popularity in its coffee product, Stumptown, should put customer needs ahead of everything else. The company should ensure production of quality coffee products and offer it at favourable prices. Additionally, the company should embrace online operations such as marketing their various flavours over the internet. Spain has already incorporated digital developments in its marketing operations. Thus, most businesses in Spain utilise the techniques.
Potential impacts in the Business Locally and Globally
Provision of quality products at favourable prices and designing the products to meet the needs of all the customers is crucial in establishing a long-lasting customer base for the company (Arevalo 14). Additionally, the company attains popularity which extends globally hence, increasing markets and potential customers for the products. However, online operations will also enable the company to attain additional operations techniques in improving its productivity. As a result, Stumptown attains potential customers both locally and globally, hence, additional sales. Lastly, through the incorporation of online operations enables Stumptown to diversify its business strategies and production techniques which enhance efficiency and effectiveness in operations.
Works Cited
Arevalo, Jorge A., et al. "The Global Compact: An analysis of the motivations of adoption in the Spanish context." Business Ethics: A European Review 22.1 (2013): 1-15.
Bentolila, Samuel, Juan J. Dolado, and Juan F. Jimeno. "Reforming an insider-outsider labour market: The Spanish experience." IZA Journal of European Labor Studies 1.1 (2012): 1-29.
