NameInstitutionDate
Tesla Organization
Organizational Structure
The organizational structure of Tesla Motors is similar to many other automotive companies. The shareholders are at the top of the management food chain, followed by the Board of Directors. Elon Musk, founder of Tesla Motors is on the Board and acts as the Product Architect, as well as the Chairmen of the Board. Below the Board is the CEO, or Chief Executive Officer. They are in charge of strategic leadership, and management of different branches. They directly oversee the President and Board of Director, who is in charge of four individuals, the CTO, CIO, CFO, and COO. The COO is a new position recently acquired within the organizational structure at Tesla motors. They directly oversee the VP of Business Development, and the VP of Supply Chain.
Culture
The culture of Tesla Motors, within the company and around the company, is based upon the future. The ideals they inject in their advertising, as well as their product is a self-sustaining vehicle that will eventually drive itself. They models are sleek, and the product itself it not as harsh on the environment as other automotive options on the market today. People are looking for options that do not harm the planet; they are attempting to be more forward thinking in their consumption of the planet’s resources and Tesla Motors is mindful of that in their products. Creating electric cars is a part of a culture they have created for themselves. The organization’s culture is one that says it will no longer rely unnecessarily on the planet’s resources, but instead begin doing something about the problem at hand. It demands that consumers do the same and, with a trendy name, insignia, and brand, the culture is spreading to Tesla’s consumer base.
Prototypes for a self-driving car have been released by the company, as well, propelling Tesla’s culture in another direction entirely. A self-driving car is futuristic and hip. It is something out of a science fiction movie. Much like the drones and hover boards we have seen emerge on markets recently, it seems the world is becoming more and more like a futuristic technological utopia, and Tesla is capitalizing on that by allowing the consumer to worry more about their family, friends, and phones, while they let the car do the driving. In doing so, it projects its culture into an area that is now without a Tomorrowland-esque vibe.
Generic Strategy
Tesla has several rival sellers, compelled to create electric cars and release them on the market. Consumers are clamoring now for viable automotive options, and it has forced Tesla into a position wherein they must remain focused in order to create a product that is both environmentally sound, but also a sustainable luxury/sports vehicle, as typically advertised. Many other companies, such as Ford and Chevy have consumer bases that want their specific needs met, and Tesla is no different. Their consumers want a fast luxury vehicle that is electric, demanding that Tesla Motor’s current generic strategy is primarily based in Differentiation Focus, rather than Cost Focus. While the cost of Tesla vehicles remains relatively low to what one may assume an electric sports luxury may cost, they still must cater to their consumer base while remaining environmentally friendly. At this time, cost is not the primary issue. Moreover, the added pressure of creating a driverless car demands more Differentiation concerning Generic Strategy.
