Question #1 at 0:31
I would place my advertisements in the Internet as the biggest platform with large audience and in local papers (for people who prefer newspapers to the Internet).
Question #2 at 1:05
It’s important since you must imagine how your target audience will see your advertisement. Placing yourself in their shoes will show the potential reaction and he result of your work, so you will be able to correct or change it in advance. In my advertisements I would enlist the opportunities I can offer, mention the most important things without superfluous details, maybe, provide some photos of our company and workplace.
Question #3 at 1:55
We are ready to offer our new workers a friendly staff, who will help you at the beginning; a work place in the city centre, a corporate car, if you live far, frequent corporate advanced training.
Question #5 at 3:19
I would use the following skills: time management, responsibility, communication skills, stress-resistant, resourcefulness.
Question #6 at 3:40
I would provide the Human Resources phone number and email address, so that people could call for details and send their CV letters directly. Therefore, I would set a special person responsible for recruitment, with further interview with the head of the department.
Question #8 at 4:15
The questions I would ask are: What don’t you like about it? What would you change or add? Is the information sufficient? Is it interesting? Would you call the HR manager as soon as you see this advertisement or would you halt? Why?
As for the samples of advertisements, I have chosen two which I liked most and least of all. To my mind, the first advertisement, by Vector company, is the best example of a good job ad. There is an introduction with motivating text and sufficient information covering many aspects at once – possible work modes, the goals of potential employees, mentioning possible employees, which is very helpful; mentioning training program, which will prevent frightening young employees; etc. They enlist the opportunities they are ready to offer with key words – it catches the eye and the reader doesn’t get tired from reading much empty text. However, the responsibilities are not enlisted very clearly, just in free form, which is not very convenient. However, if a candidate has some experience, he/she already knows his/her responsibilities. At the same time, the requirements are provided. I would also add contact information, at least, phone number.
At the same time I didn’t like the second advertisement at all. It has a nice picture, with clear vacancy name and work mode. But the other information is very insufficient for any employee, especially if it is an advertisement for a chef. Only 4-year experience, driver’s license, and “food handler” are mentioned in the requirements. There’s nothing what could interest a potential worker: nothing about the time of work, the salary, advanced training opportunities, any specific address (since Manhattan is very large). Thus, to my mind, the advertisement needs much work on it to become an attractive variant for candidates.
