Driving the brand promise of speed, service and security in my team/zone/group in my bank in Nigeria:
The banking system in Nigeria is one of the fastest growing departments in the field of business in the country and due to the continuous growth in competition, things which include security, speed, services and also reliability are the major concerns of the customers hence the focus on these issues as a brand for my team. By delivering the best in relation to the mentioned factors above, this gives my team a leading position in the industry. But the process of accomplishing all these things is not as simple as mentioning them or just listing them.
The speed depends on how the clients are handled by the bank the minute they enter the bank or whenever they access the bank so as to receive any kind of services from the bank. When a customer enters the bank, the easier they can get served faster it is to treat them and this is quite an important thing to stand out as the brand of the company. This will give positive reviews of how fast the bank handles its clients, hence in return more clients and a much better position in the market.
The previously mentioned factor brings in the issue of reliability of these services. The faster the services are offered the more correct these services should be. This matters a lot to the customers. Yes the services have been offered very fast but are they correctly accurate to the demands of the client? When this is observed, then the clients walk out of the banks completely satisfied.
The other issue that is of major concern and which stands out as the brand for the bank is how secure the bank is. The clients should have a feeling of security when they enter the bank and entrust it with their money. This being said the security of the bank should stand out as the best. With these factors customers will develop a sense of trust in the bank, hence giving the bank the competitive advantage in the business with more clients coming in.
The brand of the bank matters a lot in Nigeria and with the above discussed issues, they give my bank that chance of gaining the trust of its clients which matters a lot.
