Autonomous Cars Inc.
Strategy and Positioning Analysis - Autonomous Cars Inc.
Introduction
This strategy and positioning analysis is about Autonomous Cars Inc., which is a motor vehicle manufacturing startup firm that specializes in smart cars i.e. driverless automated or cars. Autonomous Cars Inc. aims to provide value to its employees and customers. It aims at providing services that will put the human mind at ease while allowing it to effortlessly operate simple interface of Autonomous Cars’ stylish, affordable, environmentally friendly, efficient vehicles that will be shortly available for the test drive to demonstrate people how easy life will be. Autonomous Cars Inc. aims to be the pioneer in launching such vehicles and therefore, it makes a heavy investment in brand creation & brand awareness, product marketing, and advertisement. The primary function of Autonomous Cars is to remove and minimize human error with a system that is not prone to human distraction.
This paper focuses on analyzing marketing and positioning strategy for Autonomous Cars Inc. that will help it to gradually develop its brand image, penetrating into the market, expanding its customer base and market share, as well as, increasing its sales and profitability. It analyzes that Autonomous Cars Inc. will exploit its marketing efforts to develop considerable impact on each phase of its product lifecycle. Autonomous cars will be offered as a fuel efficient and low carbon emitting vehicle that also have least chances of road accidents. This will place them at an advantage over conventional vehicles. This paper also focuses on expounding the details of Autonomous Cars’ organizational background, industrial situation, product details, and target market. It also undertakes a comprehensive analysis of customer needs and persuasion factor that will stimulate consumers to buy from Autonomous Cars Inc. It also undertakes a detailed analysis of Autonomous Cars’ internal and external factors by conducting SWOT analysis.
