The General Environment and Global factors
Stable Political factors to instill interests to various groups
-The stability of the country’s government sends a signal of confidence, strength, to various interest groups and investors.
-Similar political party ideologies influence promises stability in the country.
- Agreements on world trade like the UK being further expanded
-Potential subsidy from the European Union and the UK government.
Promising Economic growth to boost income level.
-Improved environment awareness makes people demand more of the environment friendly product.
- Easily fits into the country’s gross domestic product and the per capita income of populace as it is not expensive as private cars.
-Have potentiality to derive better foreign exchange reserve.
-Availability of market for the car as more people find it incredible and good.
-The product is made in line with the national economic policies like the industrial policy, and policies that concern export and importation of products.
-The product is economical to the users
- Global economic growth promises demand of the product
- Electric engines lower energy consumption
-Use of special batteries to power the car that saves energy and fuel hence economical.
-The cost of building the small car is considerably cheaper.
-Small electric car sharing scheme increases potential demand.
Legal frameworks support car sharing scheme and discouragement of car ownership.
-Adheres to the national companies Act regulations.
-Surpasses monopolies and restrictive trade practices that influence global market penetration.
-Highly sensitive to the environment. Neither fumes nor noise is produced.
-Highly protective to the environment and potentiality to corporate social responsibility.
-Information technologies to support GPS infrastructure is in place for automatic tracking
-There is availability of 3G internet everywhere in Paris for car booking.
-GPS infrastructure that stops theft and vandalism as well as to aid in tracking drivers.
-GPS infrastructure allows users to be tracked by Autolib authorities.
-Established automated alarm centers for users’ rescue purposes
- Electric car adheres to international standards.
-Use of graphic user interfaces in the car
-Use of lighter materials to build small sized cars
- Battery cells capacity improvements
-Improvements in distances covered by electric cars.
- Online payment is easily undertaken due to presence of superb online systems with graphic user interfaces.
- Issues concerning battery heating tremendously improved.
-Smart cards allow users make payments anywhere.
Environmental factors
-Cut down noise
-Reduced air pollution as no fumes produced
- Environment sensitive product
-Reducing production of fumes in form of carbon(IV)oxide is in line with global climatic changes.
Fletcher, S. 2011. Bottled lightning: superbatteries, electric cars, and the new Lithium economy. New Jersey: Prentice Hall.
Houghton, J. T. 2009. Global warming: a complete briefing. New York: Oxford University Press.
Willsher, K. 2011. Autolib: the new car-sharing scheme that could put Paris streets ahead. Paris. Retrieved 19 Mar. 2012 from http://www.guardian.co.uk/world/2011/oct/02/le-bluecar-car-share-scheme-paris
