Vancouver Play land
Vancouver Play Land
History and location uniqueness
In leisure times, people explore where to go and have fun, play games, met new people, and explore a new experience. Vancouver play land is constantly used by most people for the fun and play activities. The play land is located in Vancouver on Hastings Street off highway #1. The location is effective in promoting the development of the play land because most of the people use it as a landmark in accessing the play land. At the same time, the play land has many fun activities for all the ages ranging from children to old people making its attraction base large. The rides and the historic wooden roller coaster make the play land a very entertaining place to play and have fun (Fox, 2010). The foods served at the play land are also unique. Food outlets are located in different places on the play land, serving different foods like French foods, American foods, African foods, and Italian foods.
The play land also attracts people due to the parties and group sales avenues available for the people. The people visiting the place can engage in birthday parties, corporate events, and educational forums because the play land provides the venues and designs for the events. The strategic planning for the play land is such that different events can go on concurrently with neither of them disrupting the other. This means that multiple events can be carried out at the play land yet the people will remain comfortable with the events that they choose to attend. The Vancouver play land also organizes guest receptions and hosting. With the level of facilities available for the play land, they have the potential to host and cater for as many guests as possible, which enhances the development ability of the play land. Furthermore, the play land boosts its presence and commonality among the people by engaging in promotions and corporate activities through the media.
Visitor profile of the attraction
The visitor attracted to the play land are varied and spread across ages, occupations, and lifestyles (Harris, 2011). Children are attracted to the place because of the fun games. The children attracted to the play land are mainly outgoing and fun loving children mainly from the rich families. The corporate are also attracted to the play land due to the potential of the play land to host meetings and guest receptions. Most of the corporate organizations host their meetings at the play land whenever they want to have a serene outdoor environment for their meetings. However, the corporate attracted to the play land are high-end corporate especially from multinationals and large organizations that have a high financial advantage.
Educational researchers, presenters, and students are also attracted to the play land because of the ability of the play land to provide a favorable environment for academic conferences. Most of the educationists who go to the Vancouver play land are financially leveraged and have a huge financial backing. The attracted people also have specific reasons to attend the play land’s sessions. Some people visit the site in pursuit of fun, others for meetings while others for food (Fox, 2010).
The tourist profile attracted to the play land is a unique demography. People travel from many foreign nations in order to enjoy the services at the Vancouver play land. People mainly visit the play land on their vacations in order for them to have a peaceful environment for their holiday.
Funding Sources for Vancouver Play Land
The Vancouver play land generates revenue from multiple sources. First, no events, and arrangements at the play land are free. There are different charges for every activity that takes place at the play land. This helps the play land to gain revenue from its own operations. For example, the play land season play pass is sold at $91.25. On the other hand, the play land junior season play pass is sold at $56.75 (Harris, 2011). All the other services, facilities, and Vancouver play land are also charged meaning they earn revenue from the sale of tickets and operations of the facility. Various goods are also sold in order to earn the facility extra revenue. For example, in the play land, food is commercialized and sold to the people attending different functions in the site. Sales realized from such activities are essential in funding the business's development projects.
The Vancouver play land also enjoys sponsorship from over 12 organizations from varied areas and departments. Coca Cola is the main sponsor for the play land while other sponsors include CTV and Global BC. All the sponsors give monetary support to the play land, which earns the play land extra revenue.
Impact on tourism and local business
Tourism has increased greatly in the area because of the presence of the Vancouver play land. The design and planning of the Vancouver play land is an attraction in itself because it is fashioned in good architectural designs and makes that allow the business to rate at international standards. The tourists also come to the Vancouver play land in order to experience the games and the meeting avenues available for them. Multinationals in the area also help in boosting the international experience of the Vancouver play land. When the multinationals hold their meetings at the play land, some of their employees from foreign nations experience the serenity and convenience of the play land hence they tend to visit again.
The Vancouver play land influences the local businesses in a great way. First, the international attraction of the play land is a great point of benefit for business. The hotel and accommodation business in the area thrives because of the influence from the play land. People travel for long distances in order to have fun and enjoy the good time at the Vancouver play land (Paige et al. 2010). On vocational months, the hotels categorically enjoy a thrilling business experience as some of the visitors spend at the local hotels, which are accessible in the play land.
Moreover, the transport and retail businesses enjoy development potential due to the vicinity of the play land and its accessibility. Most of the visitors to the area are tourists who have a desire to enjoy the environment and explore the serenity of the place. This helps the transport business because they transport the visitors from the play land to the hotels and restaurants where they spend their time and to the airports whenever the tourists want to depart from the country.
Many other auxiliary, primary, and secondary businesses have also come up in the area because of the development and maturity of the Vancouver play land. The other business areas that thrive because of the attraction base of the play land include the laundry business, retailers dealing in clothes and designers.
Competition to the Play Land
The Vancouver play land faces competition from a number of other play lands both locally and internationally. Locally, the Vancouver play land faces competition from the play lands in Michigan, which also offer quality services. The play lands offer high quality meeting areas, foods and have professional attendants. However, the Vancouver play land beats the play lands because of its location, brand name and the range of services, which is broader at the Vancouver play land.
The play land also faces competition from international play lands especially o the tourist demography. Many play lands outside the United States of America. An example of an established play land that offers great competition to the Vancouver play land is the chipmunks ply land in Australia (Fox, 2010). This established play land offers the visitors ample services. It is well planned and well spaced in order to give the people a thrilling experience whenever they visit the place.
Community outreach programs by the Vancouver play land
The Vancouver play land engages in many community outreach programs in order to improve the livelihood of the people and boost its brand. The play land raises awareness on various pertinent issues for the community through the charity reader board message program (Grant, 2009). The play land helped in raising cancer awareness through the program, which places the play land in a pole position to influence decisions from the different stakeholders. The play land is also a lead sponsor and partner in the Hastings Little league that gives the young people in the area a chance to practice and grow in their talents.
The play land also contributes in the development of schools and educational institutions like the Terry Fox School Day run program that helps in the talent and academic development of schools within the vicinity of the play land. Furthermore, the play land supports the youth development program, which helps the young people in Hastings to discover and positively use their talents in helping the society.
Recommendations to the Vancouver play land
In order to enhance the development and establishment of the Vancouver play land. Firstly, the play land must engage more in environmental conservation activities like tree planting and street cleaning as part of their corporate social responsibility. The play land must also consider establishing their branches in other parts of the country and the world at large.
The play land must also consider making entry for young children free and charge the parents on entry. This will boost their sales because more parents will bring their children to the site and pay for their own entry. In order tap into market effectively, the Vancouver play land must consider establishing ample accommodation facilities so that all the visitors can sleep at the facility.
Conclusion
The Vancouver play land is one of the most extensive and developed play lands in the world. It has a long history, which has attracted a wide range of people interested to know how it has continually satisfied the people. However, the play land faces competition from international and local play lands like the chipmunks in Australia. The play land must consider expansion in order to attract a wider base, which will go a long way in improving the sales from the play land.
References
Grant, J. L. (2009). Experiential Planning: A Practitioner's Account of Vancouver's Success. Journal of the American Planning Association, 75(3), 358-370.
Harris, D. C. (2011). Condominium and the City: The Rise of Property in Vancouver. Law & Social Inquiry, 36(3), 694-726.
Lani Russwurm, B. (2014). Vancouver Was Awesome. [N.p.]: Arsenal Pulp Press.
Paige S., W., Robert L., R., Susannah B., L., & Kate A., T. (2010). Social and institutional factors associated with land use and forest conservation along two urban gradients in Massachusetts. Landscape And Urban Planning, 10282-92. Fox, D. (2010). Halting Urban Sprawl: Smart Growth In Vancouver And Seattle. Boston College International And Comparative Law Review, 3343.
