The most appropriate e-commerce business model for Fall Foods is a business to consumer model(B2C). The model will allow the store to enrage its coverage area and the number of potential customers. Expanding their sales to the internet in itself is a form of advertising and will markets the goods and products to potential customers all over the region. Fall Food will combine the online presence in the form of the e- commerce store and the offline store which is physical.This type of model referred to as ‘bricks and clicks’will serve all types of customers ,those who want to shop at the comfort of their home or office and those that want to physically visit the store.
Fall Food will have to design a detailed catalog that will provide all the important information about each of the organic food items to willing customers.The catalog should provide details such as price,quantity,quality, availability and discounts of the specific product.The catalog should be stored in a database and maintained regularly.The store can utilize items such as shopping carts on its website and other items that will result in a satisfying shopping experience.The website should also include the acceptable means of payment that the customer can use.
The B2C model will work by having Fall Food host product details in the form of a catalog on their website in the internet (Ajeet 2012) Consumers will then access the information from their web site online. To build a strong and profitable website , Fall Food will have to invest in advertising the web site so as to increase the number of visits. The consumers will analyze the products and make decisions on what they would want to purchase.They will then place orders online to fall Food.the store will receive the order ,process it and dispatch the products to the consumer. Expanding sales online will increase convenience for customers, save time spent shopping and provide information faster.
The revenue model suitable for Fall Food is a Sales Revenue Model. This is because it is a retail store that sells local organically grown foods. This means that the sales will be to consumers who purchase either one item or several related items online from the store. The revenue model is important because it determines how the company makes money and how it functions.The store will have a direct sales model where they can sell directly to their customers. Fall food sells products they have procured from different suppliers, therefore their sales model should factor in all the necessary cost such as buying, transport and storage.
The sales model will focus on turning a one time sale into a repeated sale consequently increase the revenue for the store. The store will have to put careful consideration on their prices so that they can compete competitively with other stores offering the same goods. The sales revenue model has the advantage in that there are no losses due to cancellations. This is because the customers pay while making the order thus the revenue is received before goods are dispatched.The model should have room for seeking clarification from customers whose orders were not clear.This can be in form of chats or email, so that customer satisfaction is guaranteed and goods are not declined upon delivery.
Work Cited.
- Ajeet. K. (2012) Types of eCommerce. December 14 2013 .
http://ecommerce.about.com/od/eCommerce-Basics/a/Types-Of-Ecommerce.htm
