Fashion Industry Essays Example

The modern fashion industry entails an extensive network of organizations that perform various functions, including not only the commercial production of fashionable clothes, but also the cultivation of consumers’ attitudes and shaping public consciousness. Recently, there has been a shift towards sustainability in the world of fashion. It is worth noting that sustainability encompasses social, economic and environmental dimensions. It is crucial a business to find innovative ways to be profitable and enhance the production behaviours in terms of environmental and social realms. The vital component of sustainable consumption is the entire eco-friendly production cycle, from raw material extraction to disposal. In recent years, a range of initiatives focused on promoting sustainable fiber have been implemented by well-known clothing brands. For example, the well-known retailer H&M is focused on using organic cotton and more sustainable fabric in order to make customers conscious of the social issues and the environment.
Stella McCartney is considered to be one of the most eco-friendly brands in the fashion world, since it keeps pace with innovations in technology to reduce the deleterious impact on the environment. In order to integrate sustainability into apparel, it is essential to look for the best raw materials for fabrics as well as ensure that the packaging process does not have a negative environmental impact. In this regard, Stella McCartney's approach is another great example that demonstrates the importance of educating customers about the environmental impact. Stella McCartney’s strategies aimed at sustainability are closely connected with the optimization of product design and processes. However, customer’s attitude is a significant obstacle to sustainability. Therefore, sustainability should be encouraged and stimulated, and more importantly, customers should be aware that a brand is making efforts to reduce the harmful impact on the environment.