How conflicts can change the economic behavior of consumers?
If we consider the fast food from the viewpoint of the conflict theory it is necessary to understand that the conflict in society is inevitable and universal, as it stimulates and develops the changes society for the better. The conflict for fast food is considered primarily on the macro level. Manufacture of food products and all associated with the economy, technology and cooking appliances are woven into human relationships. This is the primary material relations of the social world, rather than abstract economic relations of social labor. As an example we can provide a story of a hockey player Feamster, who finished his career and decided to buy a fast food franchise. Conflict is natural and necessary for any society, as performs adaptive and integrative functions, contributes to the stability and viability of the social system of individuals. People linked by fast food with other people because it is the main characteristic as a social being.
It is possible to perceive the essence of the social conflict in some stereotypical reactions of the person. Anyone can try to overcome the conflict by manipulating stimuli by changing reactions, values and inclinations of individuals, without resorting to a radical change of the social system.
Functionalism explains the formation of the social system concept for the fast food chains. The fast food social structure is a system of relations between the "actors", based on certain patterns that manifest in the interrelated roles. For example, Little Caesar's new service delivery helps to strengthen the relationship between the employees. The role of advocates link that connects the "actor" with the social structure. The social system acts when there is some differentiation of social roles and positions, rights and obligations' relations that accompany them, as well as the existence of common values and norms. The meaning of the regulation is to keep in the society and at every field balance full stability.
