Introduction
Netflix is an American based streaming service from where a subscriber can view TV content as well as movies (Healy, 2010). It's a subscription service where one pays for the content they wish to stream based on their preference and ability to pay. The choice of the website is due to its stylish layout and easy to navigate the menu.
Overview of the Netflix website
On accessing the website, the customer gets a clear welcome interface from where one can easily locate the log in section and easily proceed to their desired section. From the same page, one is able to clearly see the choices of the devices supported by the website such as the iPhone, Android platforms and TV. The black and red colour scheme allow for sharp contrast which makes both the images and the little text available easy to see. The presence of graphic images and slide shows makes the experience pleasant and inviting for new users. There are no advertisements on the site which makes it easier to focus on just the content one is searching for. The presence of feedback channels between admins and users makes it easy for the exchange of information and addressing customers' complaints. The website also has links to social media sites allowing for easy sharing of interesting and new content to a wide audience. The navigation from one feature to another is extremely simplified with every new window opening in a different colour scheme. The help centre is clearly structured as explained below:
Details for the help centre section
The help centre has four sections. First section has all information a customer may want to learn about Netflix. Second section has information about account and billing from where a customer can raise queries regarding billing. Third section enables a customer to get help regarding their watching experience such as parental control for explicit content while the fourth section allows one to troubleshoot connection malfunctions such as those regarding the set up and connections to internet.
Conclusion
Overall, the design of the Netflix website captures the requirements of a good website. The dynamism of the website and the consistency in terms of relevant content and stable hosts is also a plus.
Reference
Healy, C. (2010). Netflix in an academic library: A personal case study.Library Trends, 58(3), 402-411.
Appendix 1:
Figure 1: Netflix device selection page
Appendix 2:
Figure 2: Netflix welcome page
The graph below shows the rate of growth of TV and movie viewership through Netflix
Figure 3: graph showing the subscription trend for netflix
