Assignment 5 – Week 6
Print Ad Content
A great drive that is responsive and fun at the same time. But, it is highly equipped with the features that are enhanced by its innovative design. The auto-start and auto-stop technology optimizes the driving experience. It keeps you connected with the voice-activated technology, and with the installation of Sync 3, the hands-free parallel parking is not just a dream. Rearview Camera and MyKey ensure the amazing driving experience along with the intelligent access that incorporates the push-button start. It is comprised of a center-exhaust with the dual bright-tips, piano black grille, gray aluminum wheels and ST badging makes the illustrious design (Ford, 2016).
The headlamps are equipped with the signature LED lightening and auto-lamp that provides the aerodynamic style. The turbocharges Eco-Boost engine is the most innovative feature incorporating the three-cylinder engine offered by Ford. Hatchback and Sedan model ensure the prevalence of binary customer preference with variety in engine options ranging from Eco-Boost to peppy engines and stick-shift transmissions. Driving this intriguing car comes with friendly pricing mechanisms that makes it affordable and more attractive for the fun and responsive drivers (Ford, 2016).
Discussion
The ad is focused on its audience and product by means of enlightening the product features and attracting the attention of its audience. The ad introduces the features that are offered in the Focus 2016 and incorporates the innovative equipment and mechanisms that are installed in the car. Moreover, the ad intrigues its audience to develop positive buying decision by means of providing them with the information about the advanced features of the product (Carpenter, 2015).
The ad has strived to provide the product feature information to its audience so that the audience can develop interest in knowing the innovative features and can consider the buying decision. The ad has enlightened the extent to which the company is innovative and is focused towards ensuring the provision of best possible driving experience to its customers. It is essential that the viewer understand that the Ford is providing the most innovative features that ensure the responsive driving and are considered safe and efficient for driving experience. Similarly, the advanced technology enhances the fun in the driving experiences and hence, the it attracts the viewers from the young adults to middle aged individuals (Carpenter, 2015).
The consumer buying decision is based on five step in which the first step incorporates the recognition of need, in which the potential customer feels the need of changing or buying a new car. The second step incorporates the information search, in which the potential customer looks for the adequate information that can address the identified need (Solomon, 2014). The ad content ensures that the potential customers who are looking for the relevant information can be intrigued by this ad and engage in the information collection process by means of searching and going through the detailed features of Focus 2016.
In this manner, the ad ensures that the potential customers reach the second step of the buying decision in an effective manner and after considering the alternatives, the potential customers engage in the positive buying decision. The marketing ads are focused on stimulate the need among the potential customers and provide adequate and intriguing information about the produce. Hence, the ad content provides the information and intrigues the customers to engage in the acquisition of further information about Focus 2016 and engage in the positive buying decision.
References
Carpenter, S. (2015). Marketing and Advertising Strategies: What’s it all About?. In Japan Inc. on the Brink (pp. 148-157). Palgrave Macmillan UK.
Ford. (2016). 2016 Focus. Ford Motor Company. Available from: http://www.ford.com/cars/focus/
Solomon, M. R. (2014). Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall.
