Kentucky Fried Chicken (Quick Service/ located globally)
Styles of service
In store queuing
Counter ordering
Drive thru options in some locations
Examples of price points
Promotional combinations based on values ranging from $6 to $8
Special family meals for groups ranging between $20 and $30
Price friendly offers for the cost conscious individuals valued below $5
Examples of value proposition
Convenience of ordering and picking up the foodstuffs
A wide variety of chicken and fries spices to fit the consumer’s needs
Value for the money guarantee since food is not highly priced
Summary of Kentucky Fry Chicken
Quick service restaurants are no place for comfort. KFC is no different. The speed of service delivery is exemplary since the food is already set to certain standards and packed in uniform packs. There is a small tableside intentioned for clients who have a large processing order or are consuming their meals. Value for the money services are offered and the level of pricing is targeted towards the cost conscious consumer with food prices being as low as $2.
Darden Restaurants (Moderate/ Based in the United States)
Dining set and an attentive waiting staff
Qualified kitchen staff led by a chef
Orders can be placed in advance and served at later hours
Examples of price points
Red lobsters and sea side starters ranging from $8 to $12
Special dining offers beginning from $25
Chicken and Steak accompanied by dessert stating from $29
Examples of value propositions
Excellent quality of service from a reliable staff
A flexible menu convenient for a cost conscious consumer
Good quality food offered by qualified staff members in the kitchen
Summary of Darden Restaurants
Moderate restaurants create a pleasant experience of a dining set restaurant environment. In spite of the fact that they are not premium, the quality of service and food pricing is considerate of all the consumer levels. Owing to the fact that the service delivery is relatively more pleasant than Quick Service restaurants, the food prices are more expensive. Darden restaurant has a lot to be desired as a result of the pleasant servicing and serene dining environment created by warm furnishing.
Hoda’s Lebanese Restaurant and Catering (Fine dining/ located in Portland)
Fresh cooking option on placing an order
Highly qualified staff kitchen hired for precise dishes
Multiple leader chefs in the kitchen
Examples of price points
Group dining comprised of 13 courses starting from $145
6 course meals starting from $80
Wine preparation and a chef tasting option beginning from $110
Examples of value proposition
Exemplary food quality targeted for every consumer
Serene Environment and premium restaurant setting
Pleasant attention and high service levels in the dining table
Summary of Hoda’s Lebanese Restaurant and Catering
There is a lot to be desired about the quality of services offered at this restaurant. Undoubtedly, client servicing is pleasant and unmatched and creates an impression about the elegance of the restaurant before placing an order. In spite of the high food pricing it is irrational to raise complaints on unfavorable pricing since the quality of services and food offered live up to one’s expectations. In simple terms, there is value for the money guarantee in this restaurant. Group meals are well factored as the main selling point for the establishment with prices ranging from as low as $100 to $300.
